PROGRAMMING TERMS

Question 1

What term describes the strategic scheduling of programs to maintain audience retention between successive shows?

Answer 1

AUDIENCE FLOW

Question 2

When a network schedules a program similar to a competitor’s show at the same time to divide viewership, this is called:

Answer 2

BLUNTING

Question 3

What programming strategy involves scheduling similar types of programs consecutively to attract a specific audience segment?

Answer 3

BLOCK PROGRAMMING

Question 4

The practice of continuing a storyline from one program into another is known as:

Answer 4

CROSS-PROGRAMMING

Question 5

A TV network schedules a show that contrasts with a competitor’s program to attract a different audience. This is called:

Answer 5

COUNTER PROGRAMMING

Question 6

TRUE OR FALSE:

Dayparting refers to dividing the broadcast day into segments based on audience demographics.

Answer 6

TRUE

Question 7

TRUE OR FALSE:

Tentpoling is a strategy where high-rated programs are placed around weaker shows to support them.

Answer 7

TRUE

Question 8

Hammocking is when a strong show is scheduled before a weaker show to help retain viewers.

Answer 8

FALSE

(Correct: A strong show is placed AFTER a weak show)

Question 9

Simulcast refers to broadcasting the same program simultaneously on multiple platforms.

Answer 9

TRUE

Question 10

Stunting is a long-term programming strategy that involves making gradual changes to a program’s schedule.

Answer 10

FALSE

(Correct: Stunting is a short-term strategy for boosting ratings through special changes.)

Question 11

The practice of rerunning previously aired programs is known as

Answer 11

RERUNNING / RERUN

Question 12

Refers to the peak hours when most people are commuting and listening to the radio.

Answer 12

DRIVE-TIME

Question 13

The scheduling technique where similar shows are grouped together in a sequence to encourage continuous viewing is called

Answer 13

STACKING

Question 14

Is the period when the largest audience watches television, typically from 5:00 PM to 8:00 PM on weekdays in the Philippines.

Answer 14

PRIMETIME

Question 15

A strategy where a network schedules programs to prevent the audience from switching channels during transitions is called

Answer 15

BRIDGING

Question 16

What programming strategy involves placing a weaker or new show between two high-rated programs?

Answer 16

HAMMOCKING

Question 17

Which strategy involves extending the duration of a popular show, especially during rating sweep seasons?

Answer 17

SUPER SIZING

Question 18

A method where networks schedule the same program at the same time every day for audience consistency is called:

Answer 18

STRIPPING

Question 19

When a network downplays or undervalues certain news or events, it is referred to as:

Answer 19

HYPOING

Question 20

What refers to the strategy of introducing unexpected guest stars or scheduling specials to boost ratings?

Answer 20

STUNTING

Question 21

A company buys airtime from a network to produce and broadcast its own content. This is called:

Answer 21

BLOCKTIMER

Question 22

The primary scheduling tool used by commercial radio stations to ensure consistency is called:

Answer 22

THE CLOCK

Question 23

A programming method where the same show is scheduled back-to-back is known as:

Answer 23

DOUBLING

Question 24

What strategy is used to create anticipation and excitement for an upcoming show or event?

Answer 24

HYPING

Question 25

The technique of airing multiple episodes of the same show in a row to maximize viewer retention is called:

Answer 25

DOUBLING

Question 26

Syndication allows networks to purchase and broadcast programs from other media companies.

Answer 26

TRUE

Question 27

Overexposure occurs when a program is deliberately scheduled infrequently to create demand.

Answer 27

FALSE (Correct: Overexposure means airing a program too often, leading to audience fatigue.)

Question 28

Theming involves using recurring concepts or motifs in programming to create audience connections.

Answer 28

TRUE

Question 29

Tentpoling in radio follows the same principle as television, using strong programs to support weaker ones.

Answer 29

TRUE

Question 30

Demographics help broadcasters tailor content to suit a specific audience based on factors like age, gender, and location.

Answer 30

TRUE

Question 31

Is the process of dividing the broadcast day into time slots based on audience behavior.

Answer 31

DAYPARTING

Question 32

Is when two or more production companies collaborate to create content and share resources.

Answer 32

CO-PRODUCTION

Question 33

Occurs when a TV station prevents viewers from switching channels by strategically timing programs.

Answer 33

BRIDGING

Question 34

Is the deliberate scheduling of a major show to boost the ratings of surrounding programs.

Answer 34

TENTPOLING

Question 35

Is the practice of broadcasting a program simultaneously on multiple media platforms.

Answer 35

SIMULCAST

Question 36

What strategy is used to position a well-rated show before a weaker program to help increase its viewership?

Answer 36

LEAD-IN STRATEGY

Question 37

A scheduling technique where similar-themed programs are aired together to create audience retention is called:

Answer 37

THEMING

Question 38

What term describes the process of rerunning previously aired programs to attract new audiences?

Answer 38

RERUNNING

Question 39

The practice of scheduling a program at an unusual time to disrupt competing programs is called:

Answer 39

BRIDGING

Question 40

What broadcasting strategy is used to maximize earnings by airing a program on multiple networks or channels?

Answer 40

SYNDICATION

Question 41

What term refers to a show's natural ability to develop a loyal audience due to consistent and predictable scheduling?

Answer 41

HABIT FORMATION

Question 42

What is the process of ensuring that a show maintains excitement and relevance through active promotion?

Answer 42

HYPING

Question 43

Cross Programming involves characters from one show appearing in another.

Answer 43

TRUE

Question 44

Block Programming refers to airing unrelated shows back-to-back.

Answer 44

FALSE (Correct: Block Programming groups similar shows together.)

Question 45

A blocktimer is someone who buys airtime on a network to produce their own show.

Answer 45

TRUE

Question 46

Stripping ensures that a program is aired at random times to attract diverse viewers.

Answer 46

(Correct: Stripping schedules a show at the same time consistently.)

Question 47

Super Sizing involves adding extra content to a show to extend its runtime, often during rating seasons.

Answer 47

TRUE

Question 48

Is when media companies work together to produce content, sharing costs and creative input.

Answer 48

CO-PRODUCTION

Question 49

Is a term used for the number of times a wave oscillates per second, measured in Hertz (Hz).

Answer 49

FREQUENCY

Question 50

Is a strategy in TV programming where a network schedules an alternative show to a competitor’s program to weaken its ratings.

Answer 50

BLUNTING

Question 51

The term "drivetime" is specifically used for which broadcasting medium?

Answer 51

RADIO

Question 52

A TV station airs an agriculture-focused program aimed at farmers and rural viewers. This is an example of targeting a:

Answer 52

NICHE

Question 53

Ratings determine the popularity of a program based on audience size and engagement.

Answer 53

TRUE

Question 54

Frequency in broadcasting refers to the number of times an advertisement is played per day.

Answer 54

FALSE (Correct: Frequency refers to the number of wave oscillations per second in Hz.)