Lesson 1 Flashcards
Business Research (22 cards)
what does “re” means in research?
again, anew, over again
what does “search” means in research?
to examine closely and carefully, to test and try, to probe.
research is
a) conducted to confirm or deny previous findings;
b) to add or revise such findings; or
c) to add new and related findings
What makes people undertake research?
★ Desire to get a research degree along with its consequential benefits
★ Desire to face the challenge in solving the unsolved problems, i.e., concern over, practical problems,
initiates research
★ Desire to get intellectual joy of doing some creative work
★ Desire to be of service to society
★ Desire to get respectability
is defined as the systematic and objective process of generating information for aid in making management
decisions.
business research
❖ is a way of examining your practice.
❖ is undertaken within most professions.
❖ more than a set of skills, it is a way of thinking.
❖ examining critically the various aspects of your day-to-day professional work.
❖ understanding and formulating guiding principles that govern a particular procedure.
❖ it is also a habit of questioning what you do and a systematic examination of the observed information
to find answers.
❖ facilitates the managerial decision process for all aspects of a business.
nature and scope of business research
a. Gathering information from resources such as books or magazines isn’t research.
b. No contribution to new knowledge.
Research isn’t information gathering
a. Merely transporting facts from one resource to another doesn’t constitute research.
b. No contribution to new knowledge although this might make existing knowledge more
accessible.
Research isn’t the transportation of facts
types of business research
basic research and applied research
is experimental and theoretical work undertaken to acquire new knowledge without looking for long
term benefits other than the advancement of knowledge.
basic research
is research undertaken to solve practical problems rather than to acquire knowledge for knowledge’s
sake.
applied research
▪ Identifying problems and opportunities
▪ Diagnosis and assessment
▪ Selecting and implementing a course of action
▪ Evaluating the course of action
The Decision-making Process Associated with the Development and Implementation of a Strategy
Factors to consider when to conduct a business research
time constraints, availability of data, nature of the decision, and benefits versus costs
the first step in research process
generating a research problem
It is considered a situation that needs to be changed or addressed.
research problem
these research problems are consists of
◦ Areas of concern for exploration
◦ Conditions to be improved
◦ Difficulties to be addressed
◦ Questions seeking answers
what are the factors that we need to consider?
Consider the feasibility of the research, and the problem has to be “clarified”.
is concrete; contextual; personal
Research Problem
is one exploration of the research problem
Research Purpose
is the research purpose expressed as a question
Major Research Question
focus the conduct of the research design; Identified through the established scholars
Specific Research Question
How to formulate a research title?
Identify Your Main Variables or Key Concepts, Specify the Scope and Context, Make It Clear and Concise, and Ensure Relevance and Significance