Lesson 3: Global Media Cultures Flashcards
Any discussion on cultural globalization would not be complete without talking about the significant impact of media in our lives today and how it has become the main driver of global cultural processes. Befittingly, we began our discussion by defining culture, using Edward T. Hall's "The Cultural Iceberg" to identify two important aspects of culture: Surface Culture and Deep Culture. We then highlighted how humans become carriers of cultures through cultural socialization and cultural exchang (23 cards)
The movement of cultural elements—such as ideas, values, media, and practices—across national borders due to globalization
(Ritzer & Dean, 2015)
Cultural Flows
3 outcomes on the influence of globalization on culture:
- Cultural Differentialism
- Cultural Hybridization
- Cultural Convergence
Throughout the various cultural processes happening today, the role of ____ is undeniable
Media
“It is difficult to imagine globalization occurring without the media that are so crucial to human life.” – Jack Lule (2014)
TRUE OR FALSE
For Lule, media is more than just the rise of Internet culture that pervades our contemporary times.
True
He traced the origins of medias through 5 distinct eras, finding its roots from the oral tradition to its transformations now
Jack Lule
Herman & McChesney (1997)
____ are “the new missionaries of global capitalism”
Global media
For ____, we saw the double-edged use of media.
What are these uses?
Global media
- For journalists to relay important factual information that not only informs people about the world but also keeps those in power in check.
- For governments to shape and manipulate the news for their own agenda.
Are inescapable facets in our daily lived experiences.
Global media cultures
TRUE OR FALSE
Society will still be standing today even without the role of media and the various cultural flows it facilitates in our day-to-day lives.
False
BONUS
Remember ^^
Just as how global media cultures constantly shape our interactions, we, too, need to remember that we are not bystanders in all of these processes
Because we, too, are the very ones shaping our media cultures and taking it to where it goes.
SKIP if unnecessary
“Scholars and writers who wish to write about globalization and culture need to be ____ — literally
Cultures converge not in the ____ but in ____ — as well as in ____ and ____”
“Scholars and writers who wish to write about globalization and culture need to be grounded — literally
Cultures converge not in the abstract but in newsrooms, cabarets, churches, mosques, movie theaters, and living rooms — as well as in chat rooms and McDonalds’ restaurant”
Who proposed the Cultural Iceberg?
Edward T. Hall (1976)
Division of The Cultural Iceberg
- Surface Culture
- Deep Culture
This part of the Cultural Iceberg refers to the visible and tangible aspects (external) of culture
Surface Culture
E.g. Food, Flags, Festivals, Music, Movies, Literature, Art, Fashion, La
This part of the Cultural Iceberg refers to the Unspoken and implicit aspects of culture (internal) of culture
Deep Culture
E.g. Beliefs, Values, Norms, Worldviews, Nonverbal, Communication
A way of life manifested in tangible objects (material) and intangible ideas (non-material) we hold dear
Culture
Culture that emerges due to the proliferation of mass media; the intersection between media and culture
Media Culture
Who are considered the carriers of cultures?
We, humans, are carriers of cultures
The process by which individuals, especially parents and caregivers, transmit cultural values, beliefs, customs, and practices to younger generation
Cultural Socialization
(Hughes et al, 2006)
The mutual sharing of ideas, traditions, and practices between different cultures
Cultural Exchange
(Cohen & Kennedy, 2007)
Adopting aspects of a new culture while maintaining elements of one’s original culture
Acculuration
E.g. SB19
Adjusting behaviours to respect another culture without fully assimilating
Accomodation
