Brainscape's Knowledge GenomeTM


Top Flashcards (Certified)
All Flashcards

Purposive Communication > Lesson 3 Models of Communication > Flashcards

Lesson 3 Models of Communication Flashcards

++COMMUNICATION MODES (85 cards)

Start Studying
1
Q

are the metaphorical, simplified and systematic representation of the communication processes which forms general perspectives on communication.

A

Communication Model

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
2
Q

give 4 models that follows linear model of communication

A
  1. Lasswell’s Model
  2. Aristotle’s Model
  3. Shannon Weaver Model
  4. Berlo’s S-M-C-R Model
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
3
Q

give 3 models that follows transactional model of communication

A
  1. Barnlund’s Transactional Model
  2. Helical Model
  3. Becker’s Mosaic Model
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
4
Q

give an example of interactional model

A

Schramm’s Interactive Model

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
5
Q

give 2 other examples of communication model

A
  1. Dance’s Helical Spiral Model
  2. Westley and MacLean’s Conceptual Model
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
6
Q

it is a simple one way communication model.

A

Linear model of communication

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
7
Q

the message flows in a straight line from sender to the receiver

A

linear model of communication

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
8
Q

there is no concept of feedback

A

linear model of communication

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
9
Q

the only task that a receiver does here is to receive the message

A

linear model of communication

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
10
Q

senders and receivers both are known as communicators and both play equally important role in communication

A

Transactional model of communication

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
11
Q

relates communication with social reality, cultural up-bringing and relational context (relationships)

A

transactional model of communication

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
12
Q

non-verbal feedback like gestures, body language, is also considered as feedback in this model

A

transactional model of communication

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
13
Q

interactive model is also known as

A

convergence model

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
14
Q

is similar to transactional model as they are both two way communication model

A

interactive model of communication

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
15
Q

is mostly used for new media like internet

A

interactive model of communication

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
16
Q

here, people can respond to any mass communications like videos, news, etc. People can exchange their views and ideas

A

interactive model of communication

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
17
Q

Aka action model or linear or one way model of communication

A

Harold Lasswell’s Model

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
18
Q

it is one of the most influential communication models

A

Harold Lasswell’s Model

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
19
Q

has 5 components which is used as an analysis tool for evaluating the communication process & components

A

Harold Lasswell’s Model

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
20
Q

components are the questions to be asked to get the answers & keep communication going

A

Harold Lasswell’s Model

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
21
Q

5 components of Harold Lasswell’s Model

A
  1. Who
  2. Says What
  3. In which channel
  4. to whom
  5. with what effect
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
22
Q

components of Harold Lasswell’s Model:
the communicator or sender or source of message, CONTROL ANALYSIS

A

who

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
23
Q

components of Harold Lasswell’s Model:
the content of message, CONTENT ANALYSIS

A

Says what

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
24
Q

components of Harold Lasswell’s Model:
the medium or media, MEDIA ANALYSIS

A

In which channel

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
25
components of Harold Lasswell's Model: the receiver or an audience, AUDIENCE ANALYSIS
To whom
26
components of Harold Lasswell's Model: the feedback of the receiver to the sender, EFFECT ANALYSIS
with what effect
27
>effective communication process >mass media, only rich can communicate >does not include feedback and ignores noise >does not consider barriers of communication
Harold Lasswell's Model
28
Aristotle is a Greek Philosopher and writer born in
Stagira, Northern Greece
29
Aristotle was also the teacher of _____. He studied physics, logic, mathematics, etc.
Alexander the Great
30
_____ developed a linear model of communication for oral communication known as which is considered the 1st model of communication and was proposed before 300 BC. it is most widely communication model
Aristotle
31
it is mainly focused on speaker and speech
Aristotle model
32
Aristotle Model 5 primary elements
Speaker, speech, occasion, audience, and effect
33
It is a speaker centered model as the speaker has the most important role in it. It is the speaker’s role to deliver a speech to the audience. The role of the audience is passive, influenced by the speech. This makes the communication process one way, from speaker to receiver
Aristotle model
34
The speaker must organize the speech beforehand, according to the target audience and situation (occasion). The speech must be prepared so that the audience be persuaded or influenced from speech.
Aristotle model
35
To develop public speaking skills and create a propaganda and is speaker oriented and focuses on audience
36
Aristotle Model can be broadly divided into 5 primary elements:
Speaker, Speech, Occasion, Audience and Effect
37
It is a speaker centered model as the speaker has the most important role in it
Aristotle Model
38
It is the speaker's role to deliver a speech to the audience. The role of the audience is passive, influenced by the speech. This makes the communication process one way, from speaker to receiver
Aristotle Model
39
The speaker must organize the speech beforehand, according to the target audience and situation (occasion). The speech must be prepared so that the audience be persuaded or influenced from the speech
Aristotle Model
40
To develop public speaking skills and create a propaganda and is speaker oriented and focuses on audience interaction in communication, there is no concept of feedbacks.
Aristotle Model
41
E.g. a politician (speaker) gives a speech to get votes from the civilians (audience) at the time of election (occasion). The civilians only vote if they are influenced by the things the politician says in his speech so the content must be very impressive to influence the mass and the speaker must design the message very carefully.
Aristotle Model
42
ARISTOTLE MODEL 3 Critical elements of a good communicator:
-Ethos -Pathos -Logos
43
Critical elements of a good communicator: features that makes you credible in front of the audience
ethos
44
Critical elements of a good communicator: what you say is important for emotional bonds
pathos
45
Critical elements of a good communicator: it is logic. people find logic in everything. use factual data
logos
46
Criticisms of Aristotle's Model of Communication
-No concept of feedback, it is one way from speaker to audience -No concept of communication failure like noise & barriers -only for public speaking
47
created in 1948 when Claude Elwood Shannon wrote an article "A mathematical theory of communication" in Bell System Technical Journal with Warren Weaver
Shannon Weaver Model
48
____ was an American mathematician whereas ____ was a scientist
Shannon Weaver
49
this model is mother of all models
Shannon and Weaver Model
50
Shannon and Weaver Model was created in ___ when _____ Shannon wrote an article "A Mathematical Theory of Communication" in Bell System Technical Journal with ____ Weaver
1948 Claude Elwood Warren
51
there are 3 levels of problems of communication per Shannon Weaver
1. Technical problem 2. Semantic problem 3. Effectiveness problem
52
3 levels of problems of communication per Shannon Weaver: how a channel causes a problem
technical problem
53
3 levels of problems of communication per Shannon Weaver: is the meaning of message sent and received very different
semantic problem
54
3 levels of problems of communication per Shannon Weaver: how effectively does the message cause reaction
effectiveness problem
55
Concept of noise. 2 way process. Apply in general communication. Quantifiable.
Shannon and Weaver Model
56
More for interpersonal communication than group communication and mass communication. Receiver plays the passive and sender plays the primary. Human communication is not mathematical in nature.
Shannon Weaver Model
57
Source/Sender ___ the message a.) encodes b.) decodes
a.) encodes
58
receiver ___ the message a.) encodes b.) decodes
b.) decodes
59
SMCR means
Source Message Channel Receiver
60
5 factors of SOURCE and RECEIVER in Berlo's SMCR model
1. Communication Skill 2. Attitudes 3. Knowledge 4. Social System 5. Culture
61
5 factors of MESSAGE in Berlo's SMCR model
1. Content 2. Elements 3. Treatment 4. Structure 5. Code
62
5 factors of CHANNEL in Berlo's SMCR model
1. Hearing 2. Seeing 3. touching 4. Smelling 5. tasting
63
-there is no concept of feedback, so the effect is not considered -there is no concept of noise -no concept of barriers in communication process
Berlo's SMCR Model
64
It is a linear model of communication, there is no two way communication. Both of the people must be similar according to its factors
Berlo's SMCR Model
65
multi layered feedback system
Barnlund's Transactional Model
66
3 cues of Barnlund's Transactional Model
1. Public Cues - environment 2. Private Cues - senses 3. Behavioural Cues - non verbal
67
Shared field experience of the sender & receiver. Simultaneous message sending, noise & feedback.
Barnlund's Transactional Model
68
Complex. both must understand codes
Barnlund's Transactional Model
69
Helical Model by ____1967
Frank Dance
70
a ___ is a three dimensional spring like curve in the shape of a cylinder or a cone
helix
71
Helix from birth to ___ time. Linearity and ____
present circularity
72
-interchangeable sender receiver -intellectual process -not tested. continuity can never be true
Helical Model
73
components of Becker's Mosaic Model
1. empty cells 2. vertical layers 3. cells 4. loops
74
Complexity of communication. No environmental and social dimensions
Becker's Mosaic Model
75
new bits are useless if the last bits are lost
Becker's Mosaic Model
76
acceleration principle
Schramm's Model
77
the principle states that the increase in demand for consumer goods leads to a rise in demand for capital goods
Schramm's Model
78
relates to industrial production, demand, supply, consumption and is mathematical one. not universally accepted as it ignores technological gaps
Schramm's Model
79
Westley & Maclean's model by ____ Westley and ____ Maclean
Bruce Malcolm
80
Communication starts when a person responds to something. He must first receive the message to respond. Feedback is fast n direct in interpersonal one. Feedback is slow -group as well as mass communication -complicated
Westley & Maclean's Model
81
-channel -one expresses her/his ideas
COMMUNICATION MODES
82
3 COMMUNICATION MODES
1. Face-to-face 2. Audio 3. Text-based
83
COMMUNICATION MODE: -in person -can be formal (casual) or informal
Face-to-face
84
COMMUNICATION MODE: -transmitted sounds (the voice of the speaker) -complicated because of different pronunciation
Audio
85
COMMUNICATION MODE: -more on written -(email, text messages)
Text-based

Purposive Communication (6 decks)

Brainscape helps you reach your goals faster, through stronger study habits.
© 2025 Bold Learning Solutions. Terms and Conditions