lesson 5

Question 1

present a set of questions to a subject who with his/her responses will provide data to a researcher.

Answer 1

survey questionnaire

Question 2

types of question

Answer 2

structured and nonstructured

Question 3

offer the respondent a closed set of responses from which to choose

Answer 3

structured or fixed response

Question 4

questions where there is no list of answer choices from which to choose

Answer 4

non-structured or open-ended

Question 5

types of survey questions

Answer 5

1. multiple choice questions
2. rating scales
3. likert scales
4. open-ended questions
5. demographic questions

Question 6

allow your respondents to select one or more options from a list of answers that you define

Answer 6

multiple choice questions

Question 7

intuitive, easy to use in different ways, help produce easy-to-analyze data, and provide mutually exclusive choices

Answer 7

multiple choice questions

Question 8

your respondents have an easier survey-taking experience

Answer 8

multiple choice questions

Question 9

display a scale of answer options from any range (0 to 100, 1 to 10, etc.)

Answer 9

rating scales

Question 10

also called ordinal questions

Answer 10

rating scales

Question 11

used to gauge respondents’ opinions and feelings

Answer 11

Likert scales

Question 12

require respondents to type their answer into a comment box and don’t provide specific pre-set answer options

Answer 12

open-ended questions

Question 13

used in gathering information about a respondent’s background or income level

Answer 13

demographic questions

Question 14

tools to segment your audience based on who they are and what they do, allowing you to take an even deeper dive in on your data

Answer 14

demographic questions