LESSON 5 Flashcards
include those related to
physical rest, sports
participation, beach
recreation, relaxing
entertainment and other
motivations directly
connected with health,
Physical motivators
include the desire to
know about other
countries - their music,
art, folklore, dances
paintings and religion
Cultural motivators
pertain to the desire to
meet other people, visit
friends or relatives,
escape from family and
neighbors.
Interpersonal motivators
-concern ego
needs and personal
development. Included in
this group are trips related
to business , conventions
study and pursuit of
hobbies and education.
Travel would enhance
one’s recognition and good
reputation.
Status and prestige motivators
Basic travel motivators can
be divided into four classes:
Physical motivators
Cultural motivators
Interpersonal motivators
Status and prestige motivators
Based on Duration
Short-term Travellers
Long-term Travellers
Based on Group Size
Solo Travellers
Group Travellers
Based on Mode of Travel
Backpackers
Luxury Travellers
Adventure Travellers
Eco/Green Travellers
Based on Purpose of Travel
Leisure Travellers
Business Travellers
Visiting Friends and Relatives (VFR) Travellers
Medical Travellers
Education Travellers
Event Travellers
Based on Travel Frequency
Frequent Travellers
Occasional Travellers
Market Dynamics at a Destination
Competition
Pricing
Branding & Positioning
Customer Satisfaction & Reviews
Budget travellers who explore destinations independently
Often stay in hostels and use public transport.
Backpackers
Prefer high-end accommodations, exclusive experiences, and private transport
Luxury Travellers
Adventure Travellers
Seek thrill and physical activity (e.g., hiking, diving, extreme sports).
Focus on sustainable and environmentally friendly travel.
Eco/Green Travellers
Travel with friends, families, or organized tour groups
Group Travellers
• Travel alone for self-exploration or independence.
Solo Travellers
• Travel for months or even years (e.g., digital nomads, exchange students)
Long-term Travellers
• Trips lasting a few days to a few weeks.
Short-term Travellers
