LS5 : Profit and Loss Flashcards

1
Q

what is the equation for profit?

A

revenue - costs

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2
Q

what is revenue also equal to?

A

private costs

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3
Q

what is costs also equal to?

A

opportunity costs

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4
Q

what is normal profit?

A

when revenue and costs are equal

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5
Q

what is supernormal profit?

A

when revenue exceeds costs

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6
Q

how does a firm with no pricing power choose output levels to maximise profits?

A

choose the output level at which total revenue is the furthest above the total cost curve as possible eg. at q0

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7
Q

how do all firms decide what qty to produce to maximise profits?

A

when MC = MR. if selling an extra unit fails to cover the cost of producing extra unit, profit maximisation point has been passed

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8
Q

what is the shutdown point?

A

when firms are not able to cover average variable costs

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9
Q

where is the short-run shutdown point?

A

when price is below where AVC and MC intersect

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10
Q

where is the long-run shutdown point?

A

when price is below where ATC and MC intersect

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