M2 Flashcards
(20 cards)
this refers to the collection of data sets whose volume, velocity, and variety is so large that it is difficult to store, manage, process, and analyze the data using traditional databases
big data
some examples of big data
social networks
click stream
machine sensors
electronic health record
logs
transactional data
what is the process of creating useful knowledge from large datasets and documents
knowledge discovery/knowledge extraction
characteristics of big data
volume
velocity
variety
veracity
value
large dataset
volume
how fast the data is generated
velocity
different forms of data
variety
how accurate and reliable the data
veracity
how useful and significant the data is
value
4 domain specifics of big data
web domain
healthcare
logistics
internet of things
deals with the collection and analysis of data on the uservisits on websites and cloud applications
web analytics
to match and place ads and generate ad statistics reports
ad targeting and analytics
deals with the collection and analysis of data on the uservisits on websites and cloud applications
web analytics
2 types pf ad targeting and analytics
seearch advertisements and display advertisements
serve content
content recommendation
2 types of content recommendation
user-based and item-based recommendations
analyze the collected healthcare data
real time health monitoring
study the distribution and determinants of health related states or events in specified populations
epidemiological surveillance
aggregate and analyze vehicle locations and route data
logistics real time fleet tracking
analyze data collected from RFID and raise alerts when inventory levels for certain products are low
inventory management
