M3

Question 1

4 perspective in analytics as a service

Answer 1

open data
real time insight
competitive advantage
overvalued

Question 2

orgs are expected to unlock data and develop new insights

Answer 2

open data

Question 3

delivery of timely info

Answer 3

real time insight

Question 4

orgs need to know what is happening now, what might happen next, and what actions should be taken

Answer 4

competitive advantage

Question 5

org leaders want analytics to exploit their growing data and computational power

Answer 5

overvalued

Question 6

value proposiyion of SA

Answer 6

a secret weapon
elimated manual IT
serves as a service empowering knowledge workers

Question 7

process of extracting useful unknown info from large databases

Answer 7

data mining

Question 8

power of data mining

Answer 8

market segmentation
customer churn
fraud detection
direct marketing
interactive marketing
market based analysis
trend analysis

Question 9

who argued that businesses can optimize a distinct business capability via analytics and thus better compete

Answer 9

thomas davenport