Marketing

Question 1

where exchange of goods and services takes place

Answer 1

market

Question 2

process by which individuals obtain what they want thru creating, offering and exchanging products

Answer 2

marketing

Question 3

break up markets into smaller manageable pieces. legitimate business strategy

Answer 3

market segmentation

Question 4

philosophy holds as its central tenets

Answer 4

marketing segmentation

Question 5

concept, customers will buy goods at a low enough price

Answer 5

production concept

Question 6

entails factory products

Answer 6

sales concept

Question 7

population numbers by age and gender, educational leves, etc

Answer 7

demographic environment

Question 8

people that make up a market

Answer 8

economic envi

Question 9

laws governing pollutants, advertising, business practices

Answer 9

political and legal envi

Question 10

new test development

Answer 10

technological envi

Question 11

raw materials and available energy supplies

Answer 11

natural envi

Question 12

systematic design, collection, analysis and reporting of data. findings relevant to specific marketing solution

Answer 12

marketing research

Question 13

continuous process of analyzing market opportunities

Answer 13

marketing analysis

Question 14

marketing cycle (ADPR)

Answer 14

analyze market opportunities
develop strategy
plan and implement marketing plan
respond to market forces

Question 15

total number of lab test in a particular marker

Answer 15

market demand

Question 16

decision to pursue marketing opportunities by analyzing factors internal and external

Answer 16

S.W.O.T. analysis

Question 17

internal factors

Answer 17

strength
weaknesses

Question 18

external factors

Answer 18

opportunities
threats

Question 19

action plan or roadmap to guide the company. contains goals and objectives

Answer 19

marketing plan

Question 20

describes where the business is headed

Answer 20

vision

Question 21

how the business gets to the where its headed

Answer 21

mission

Question 22

process of improvement as a means to meet a set standard

Answer 22

quality management

Question 23

analytical processes and general policies, practices and procesure

Answer 23

quality laboratory process

Question 24

emphasizes statistical control procesures

Answer 24

quality control

Question 25

concerned with broader measure and monitors of lab performance

Answer 25

quality assesment

Question 26

structures problem solving process

Answer 26

quality improvement

Question 27

provides the planning steps

Answer 27

quality planning

Question 28

used to monitor and evaluate the analytical processes

Answer 28

quality control

Question 29

overall program that ensures the correct lab results

Answer 29

quality assurance

Question 30

measures that must be included during each assay run

Answer 30

quality control

Question 31

kind of qualitycontrol

Answer 31

intralab (internal qc) interlab (external qc)

Question 32

involves anlyses of control samples together with the patient specimens

Answer 32

intralab (internal qc)

Question 33

detects changes in betw. present operation and stable operation

Answer 33

intralab (internal qc)

Question 34

daily monitoring of accuracy and precision

Answer 34

intralab (internal qc)

Question 35

once a year proficiency testing program

Answer 35

interlab (external qc)

Question 36

mainatining long term accuracy

Answer 36

interlab (external qc)

Question 37

smallest concentration of the analyte of interest

Answer 37

sensitivity

Question 38

only the analyte of interest

Answer 38

specificity

Question 39

nearness or closeness

Answer 39

accuracy

Question 40

repeated results on the same sample

Answer 40

precision or reproducibility

Question 41

easily repeated

Answer 41

practicability

Question 42

maintain accuracy and precision

Answer 42

reliability

Question 43

with that dieaase who test positively with the test

Answer 43

diagnostic sensitivity

Question 44

without the disease confirmatory test

Answer 44

diagnostic specificity

Question 45

values of the control that continue to either increase or decrease over a period of 6 days

Answer 45

trend

Question 46

6 or more consecutive daily value but maintain a constant level

Answer 46

shift

Question 47

control values that are far from the main set of values

Answer 47

outliers

Question 48

most common chart in lab

Answer 48

levey-jennings chart

Question 49

used to accept or reject run of samples

Answer 49

westgard multi-rules

Question 50

analytical errors based on statistical error

Answer 50

variation

Question 51

indeternibate/imprecision

Answer 51

random error

Question 52

present to all measurement

Answer 52

random error

Question 53

predictable/errors-in-one direction/determunate/inaccuracy

Answer 53

systematic error

Question 54

detected as either positive or negative bias

Answer 54

systematic error