Marketing

Question 1

Marketing Definition

Answer 1

Essentially, marketing is about meeting the needs and wants of customers so that marketing’s primary aim of increasing sales can be met.

Question 2

What is the ‘Marketing Mix’ also known as?

Answer 2

The 4P’s of Marketing

Question 3

Why is the Marketing Mix known as a ‘mix’?

Answer 3

It is known as a mix because each ingredient affects the other and then mix must overall be suitable to the target customer.

Question 4

Promotion Definition

Answer 4

The collection of techniques used to inform and persuade consumers to buy a product or service.

Question 5

Above the line

Answer 5

The promotion which uses media where there is no direct contact with the potential customer.

Question 6

Below the line

Answer 6

The promotion which uses media where there is direct contact with the potential customer.

Question 7

TV advertising Advantages

Answer 7

TV advertising reaches a mass audience, exposing more people to the product.
The visual/sound aspects are easy to remember.

Question 8

TV advertising Disadvantages

Answer 8

It is very expensive compared to other mediums.

Many people also now use streaming services such as Netflix, meaning some audience is lost.