MARKETING CHAPTER 10

Question 1

Refere to the business activity of selling goods or services to the final consumer.

Answer 1

RETAILING

Question 2

One whose business firms sells mainly to the final consumer.

Answer 2

RETAILER

Question 3

One who uses a product or service for his own personal benefit and not as a means of producing other goods or services.

Answer 3

FINAL CONSUMER

Question 4

Most retailers are located very near the ultimate consumers.

Spares the consumer from having to travel very far to find retailer selling the required products or services.

Answer 4

CONVENIENCE

Question 5

A great number of retailing institutions provide financing by selling on credit terms.

Answer 5

FINANCING

Question 6

Retailers perform promotional activities to stimulate sales.

Answer 6

PROMOTION

Question 7

With the service provided by the retailers, the consumers are relieved from buying products which are not yet needed.

Answer 7

STORAGE