Marketing- Place Flashcards
1
Q
What is place
A
The methods used to distribute the product
2
Q
What are the channels of distribution
A
Retailers, wholesalers, agents, direct,
3
Q
How to distinguish between digital and online distribution
A
Digital is the distribution of a non-tangible product like an ebook whereas online is the distribution of a physical product via the internet
4
Q
What are patterns of distribution
A
Uniform-the regularly set route of distribution
Patterned- the regularly set distribution in a set order
Clumped- in a lump all at once
5
Q
The importance of place in the marketing mix
A
Ensures the product is at the right place at the right time in order to not disrupt the flow of the business and effect reputation
