Objectives And Strategy- Buiness Plans Flashcards

1
Q

Explain the purpose of a business plan

A

to identify, describe and analyze a business opportunity and/or a business already under way, examining its technical, economic and financial feasibility.

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2
Q

Describe the main contents of a business plan and explain why these are included in the plan

A

Operational strategy- how is the business going to operate on the day-to-day runnings to achieve their goals
Marketing strategy- how are they going to increase their sales in order to achieve their goals
Financial plans- how are they going to get the finances in order to achieve their goals

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3
Q

Advantages and disadvantages of a business plan

A

Advantages- increased clarity over direction,supports funding
Disadvantages-maybe too inaccurate, creates false certainty

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4
Q

What is meant by the Plan-Do-Review

A

The cycle of coming up with a plan through to the step of reviewing how it went, the 4 stages or plan,do,review,assess

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5
Q

How can the Plan-do-review cycle help to improve a businesses performance

A

Helps go through the stages of how effective the plan for performance change will be in order to evaluate the if it will be a success or not

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6
Q

Importance of strategic review to improving a business’ performance

A

an important tool for assessing how well your business has performed, relative to its goals

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