Quarterly Operations Review
Annual Operating Plan
Quarterly Business Review
Return on Investment
Compound Annual Growth Rate: use to meausre the toal growth over the span of several years.
Served Available Market: how big the market served by a company or its products are.
Share of Market: market share, percentage of SAM
Total Available Market: used as a measure to describe the total market size
Testing Version A and Version B of a website or build to gauge differnet user experiences and reposnses. Often one version is held as a control.
Number of abandoned shopping carts vs. the number of completed transactions
A marketing partner that promotes your product or services under a pay-for-results agreement
Automated software programs which can scan or crawl the web to gather information
Defines the daily budget, language, geographic targeting, and location of where the ads are displayed
Click Thru Rate
The percentage of times a user clicks on an ad
Advertising that is targeted to a Web page based on the page's content, keywords, or category
The percentage of your clicks that generate sales or leads
Cost Per Action
A form of advertising where payment is dependent upon an action that a user performs.
Cost Per Click
A performance-based advertising model where the advertiser pays a set fee for every click on an ad
Customer relationship management.
Process of finding new and potentially useful knowledge from data, includes the use of mathematical tools to find difficult patterns of intelligence.
Disposable personal income
Direct product profitability, net contribution per product to the bottom line
Policy of always choosing two or more suppliers to encourage competitive bids and performance
Policy of selling goods at or below market value in order to "buy" market share or dispose of product at a loss
Market situation in which there are only two marketers of an economic good, while demand conditions re-main competitive
Electronic Data Interchange, often used for exchange of data between two or more ERP systems
Enterprise Resource Planning: commonly refers to software form providers such as Oracle, SAP; large software suites used to manage business operations
Everyday low price
Usually denotes aggressive or innovative marketing on a small or non-existent budget
Final hard copy of collateral used for review before approval