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Flashcards in Marketing Terminology Deck (49)
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1
Define the following marketing term:

QOR

Quarterly Operations Review

1
Define the following marketing term:

AOP

Annual Operating Plan

2
Define the following marketing term:

QBR

Quarterly Business Review

3
Define the following marketing term:

ROI

Return on Investment

4
Define the following marketing term:

CAGR

Compound Annual Growth Rate: use to meausre the toal growth over the span of several years.

5
Define the following marketing term:

SAM

Served Available Market: how big the market served by a company or its products are.

6
Define the following marketing term:

SOM

Share of Market: market share, percentage of SAM

7
Define the following marketing term:

TAM

Total Available Market: used as a measure to describe the total market size

8
Define the following marketing term:

A/B Testing

Testing Version A and Version B of a website or build to gauge differnet user experiences and reposnses. Often one version is held as a control.

9
Define the following marketing term:

Abandonment rate

Number of abandoned shopping carts vs. the number of completed transactions

10
Define the following marketing term:

Affiliate

A marketing partner that promotes your product or services under a pay-for-results agreement

11
Define the following marketing term:

Bot

Automated software programs which can scan or crawl the web to gather information

12
Define the following marketing term:

Campaign

Defines the daily budget, language, geographic targeting, and location of where the ads are displayed

13
Define the following marketing term:

Click Thru Rate

The percentage of times a user clicks on an ad

14
Define the following marketing term:

Contextual Advertising

Advertising that is targeted to a Web page based on the page's content, keywords, or category

15
Define the following marketing term:

Conversion Rate

The percentage of your clicks that generate sales or leads

16
Define the following marketing term:

Cost Per Action

A form of advertising where payment is dependent upon an action that a user performs.

17
Define the following marketing term:

Cost Per Click

A performance-based advertising model where the advertiser pays a set fee for every click on an ad

18
Define the following marketing term:

CRM

Customer relationship management.

19
Define the following marketing term:

Data mining

Process of finding new and potentially useful knowledge from data, includes the use of mathematical tools to find difficult patterns of intelligence.

20
Define the following marketing term:

DPI

Disposable personal income

21
Define the following marketing term:

DPP

Direct product profitability, net contribution per product to the bottom line

22
Define the following marketing term:

Dual sourcing

Policy of always choosing two or more suppliers to encourage competitive bids and performance

23
Define the following marketing term:

Dumping

Policy of selling goods at or below market value in order to "buy" market share or dispose of product at a loss

24
Define the following marketing term:

Duopoly

Market situation in which there are only two marketers of an economic good, while demand conditions re-main competitive

25
Define the following marketing term:

EDI

Electronic Data Interchange, often used for exchange of data between two or more ERP systems

26
Define the following marketing term:

ERP

Enterprise Resource Planning: commonly refers to software form providers such as Oracle, SAP; large software suites used to manage business operations

27
Define the following marketing term:

EDLP

Everyday low price

28
Define the following marketing term:

Guerilla Marketing

Usually denotes aggressive or innovative marketing on a small or non-existent budget

29
Define the following marketing term:

Gallery Proof

Final hard copy of collateral used for review before approval