Mass Communication 3 Flashcards
(21 cards)
What are the three primary objectives of the curriculum?
To develop communication skills and perspectives, to develop aesthetic skills, to inculcate elements of creativity.
What are the two sections into which the syllabus is divided?
CORE MODULES and OPTIONAL MODULES.
Define mass communication.
Mass communication refers to the process of transmitting information to a large audience through various forms of media.
List the functions of mass communication.
- Informing the public
- Educating the audience
- Entertaining
- Influencing public opinion
- Providing a platform for discussion.
What major inventions contributed to the development of mass communication?
- Invention of paper
- Invention of printing
- Invention of telegraph
- Invention of radio
- Invention of television.
What are the different forms of mass media?
- Wireless communication
- Photography
- Newspapers
- Films
- Radio
- Television
- New media
- Traditional media.
How does mass media relate to democracy?
Mass media plays a critical role in promoting democracy by providing information, facilitating public discourse, and holding power accountable.
What are the core areas of development communication?
- Education
- Health
- Agriculture
- Environment
- Economic development.
What is the definition of print media?
Print media is the oldest and basic form of mass communication, including newspapers and periodicals.
What are the advantages of print media over electronic media?
- Longer impact in the minds of readers
- In-depth reporting and analysis.
What constitutes news?
News is defined as timely information that is relevant and has significance to the audience.
What are the key differences between news and information?
- News is timely and relevant, while information may not be.
- News often has a narrative structure, while information can be factual without context.
List the qualities of a good reporter.
- Curiosity
- Objectivity
- Fairness
- Credibility
- Ethical standards.
What are the phases of radio production?
- Planning
- Scripting
- Recording
- Editing
- Broadcasting.
Fill in the blank: The _______ press in India has seen significant growth in recent years.
[language]
True or False: Print media has lost its relevance due to the advent of electronic media.
False.
What makes news valuable?
- Timeliness
- Proximity
- Impact
- Prominence
- Novelty.
What are the types of communication?
- Interpersonal
- Group
- Public.
What is the role of media ethics?
Media ethics guide the conduct of media professionals to ensure fairness, accuracy, and accountability.
What is the significance of investigative reporting?
Investigative reporting uncovers hidden information and holds individuals or institutions accountable.
What are the differences between English newspapers and language newspapers?
- Audience demographics
- Cultural context
- Language usage.
