Mass Communication 4 Flashcards
(22 cards)
What is the definition of development communication?
Development communication involves using various media to facilitate development.
What are the core areas of development communication?
- Education
- Health
- Agriculture
- Environment
- Gender issues
What is print media?
Print media is the oldest and basic form of mass communication, including newspapers and periodicals.
What are the reasons for the newspaper boom in India?
- Increased literacy rates
- Rise in regional language publications
- Growth of advertising revenue
What are the recent trends in the circulation of language newspapers in India?
- Growth in readership
- Diversification of content
- Increased competition
What is the current number of All India Radio stations?
There are 225 stations of All India Radio.
What types of roles are likely to arise in radio broadcasting?
- Producers
- News reporters
- Editors
- Scriptwriters
- Presenters
What are the characteristics of radio?
- Accessibility
- Portability
- Immediate reach
What are the limitations of radio?
- No visual element
- Limited audience engagement
- Short attention span of listeners
What are the types of radio stations?
- Public
- Commercial
- Community
What are the objectives of radio broadcasting?
- Inform
- Educate
- Entertain
What are the categories of television channels?
- News & Current Affairs
- General Entertainment
- Infotainment
- Niche programming
What has contributed to the growth of television in India?
- Emergence of private channels
- Technological advancements like DTH and IPTV
What are the qualities of a good reporter?
- Curiosity
- Integrity
- Strong communication skills
What is the impact of television in our daily lives?
Television influences public opinion, informs, and entertains.
True or False: Television is expected to become a source of employment in the coming years.
True
Fill in the blank: The process of __________ communication involves the use of media to promote development.
[development]
What are the phases of radio production?
- Pre-production
- Production
- Post-production
What are the ingredients of a radio format?
- Theme
- Duration
- Audience engagement
What is the role of television as a mass medium?
Television serves to inform, educate, and entertain a wide audience.
What are the important concerns in advertising agencies?
- Structure
- Functions
- Differences with public relations
