Maybelline Flashcards
1
Q
Theory
A
Butler - gender performance
2
Q
Semiotics
A
– Can transform your life
– gold colour scheme – angelic sounds – beauty
- after use of product all turns gold = wealth, power and status
- beginning in regular clothes targets normal audience
3
Q
Setting
A
New York – Big Apple – we want to be there
Shots – facial expressions - desire
- facial expressions - desires
- use celebrities to promoted attract audience
4
Q
Reresentation
A
Manny - blurs masculine / feminine ( first make ambassador ) - shift in audience
Diverse - black women, feminine man
