The Daily Mail

Question 1

Overview

Answer 1

Driven by commercial needs - determine values
RW - owned by discount Rothermore ( upper class )
Owned & published by DMGT ( conglomerates)
Diverse field - horizontal integration - global

Question 2

Values

Answer 2

Support conservatives, monarchy - pro buisness
Traditional values, support bias - inequality can’t change

Question 3

Where is this reflected in content

Answer 3

-mid-market tabloid - typical bias
-informal language - appeals to ordinary people
-puns
-promotions, ads, offers

Question 4

They are anti - woke, don’t like change

Question 5

Print edition

Answer 5

Crosswords can be seen as use of escapism

Sensational uses headlines, enigma codes, clickbait

Question 6

Offers

Answer 6

Surveillance, gossip, enteryainment

Question 7

Audience

Answer 7

63% social class abc1

Female stance - 53% age 56
Those who are self-important, traditional
Include the audience through direct language “we” “us”

Question 8

Articles

Answer 8

Headlines- “plan to fix Britain”
-positive representations of tort leader
-political bias, promise to restore economy - reflects values of preserving wealth/status

“Megan and harry stealing Mandela’s words for money”- pro monarchy! Protecting royals, against m&h

“Train drivers pay risen by up to 62%” - anti-strikes, pro gov, blaming train drivers whereas the I blame gov

Question 9

Online

Answer 9

Print newspapers are declinging - there’s alternative platforms, environment, online free

Question 10

Mail online

Answer 10

Around 9m monthly visitors - make money through the ads = attracts a wide range globally ( most visited in the world )
Invloves readers submitting stories

Question 11

Dmgt - premium access - mail+

Answer 11

Integrate with links
User engagement
Drives users to website
Fashion make up tips - mainstream

Entertainment/ gossip - female stance
“Love island spoilers”
“ grammy awards”