measurement scales

Question 1

nominal scales

Answer 1

categorical data is normally measured on a normal scale because we merely assign category labels, e.g. gender and political-party affliation

Question 2

ordinal scales

Answer 2

orders people, data or events along a continuum, e.g. a hierarchy

Question 3

interval scales

Answer 3

a measurement scale in which we can legitimately speak of differences between scale points that are of an equal size

Question 4

ratio scales

Answer 4

a measurement scale that has a true zero point which is the point corresponding to the absence of the thing being measured, e.g. length, time, volume