📗MEDIA advertising&marketing TIDE Flashcards
(14 cards)
When Was The Tide Advert Released
1950s
Who makes Tide
Procter and Gamble
What character is shown in the Tide advert
the housewife
What do bright primary colours connote
positivity, Bright, primary colours connote the positive associations the producers want the audience to make with the product.
- This is reinforced with the comic strip style image in the bottom right-hand corner with two women ‘talking’ about the product
What does the main tagline on Tide say
“Tide’s Got What Women Want!”
The woman’s hairstyle in Tide is reminiscent of what
fashionable Hollywood actresses like Betty Grable and Rita Hayworth
What does the blue hairband in Tide represent?
The position of the arm and the hairband is reminiscent of Rosie The Riveter.
What sort of makeup is the woman in Tide wearing?
Blush and red lipstick.
What does the hairband and makeup on the woman create?
Binary opposition.
What do lighter skinned women fit better into?
The more desirable western ideology of beauty. bell hooks’ feminist theory
What does the indirect mode of address suggest?
It suggests her focus is only on Tide.
Target Audience
.
The likely target audience of increasingly affluent lower-middle class women were, at this point in the 1950s, being appealed to because of their supposed need for innovative domestic technologies and products
The likely audience demographic is constructed through the advert’s use of women with whom they might personally identify - young women whom would be newly married with young families
Historical Context
The post-WWII consumer boom of the 1950s included the rapid development of new technologies for the home, designed to make domestic chores easier.
David Gauntletts theory of identity
women represented in the advert act as role models of domestic perfection that the audience may want to construct their own sense of identity against.
