Media key terms Flashcards
(24 cards)
agenda setting
The way the values of a media (usually news) institution by prioritising and giving prominence to selected stories. Those deemed most important will take prominence in coverage and this will reflect the news provider’s values.
anchorage
The way media language choices combine to attempt to reinforce the producer’s intended meaning.
Bricolage
When signs or artefacts are borrowed from different styles or genres to create something new.
Cognitive surplus
The cultural context of increased leisure time allowing for more sharing, collaboration and creativity using online platforms.
Colloquialism
An informal expression, often used in casual conversation as opposed to writing. May be used to establish an informal communication with an audience.
Commodification
The process by which something becomes an object that can be marketed and sold.
Contrapuntal
Sound that does not match the action on screen.
Cultural capital
An idea of a power gained in society by having cultural knowledge and experiences that are valued within a culture.
Diegetic sound
Sound that appears to come from the world of the film or TV programme, whether on or off screen.
Digital native
A person who is brought up with digital technology from an early age so using it comes naturally to them..
Duopoly
An industry within which two companies control the market.
Enculturation
How the media is part of the way we learn social and cultural norms.
Essentialisation
A process that involves ascribing certain traits or characteristics to someone by nature, those traits are seen to be part of that person’s nature and as such they are fixed and cannot be changed.
Hegemony
The leadership or dominance in the media of a particular group that defines the norms and ideas of the culture.
Interpellation
The process by which a media product draws an audience in to make an announcement about something/someone.
Mass amateurisation
The capabilities that new forms of media have given to non-professionals and the way the non-professionals have used these capabilities to create and distribute media content.
polysemic
A text which lacks a preferred reading and could lead to several different readings.
Pastiche
The act of imitating the style or content of other media products.
Prosumer
A merging of producer and consumer. It describes those people who create, and adapt existing media content and then distribute it via social media and the internet.
Raunch culture
A culture which promotes overtly sexual representations of women.
- embraced by women eg beyoncé
Simulacra
Representations that are simulation or copies of ‘reality’ that hold more meaning for the audience than the reality represented itself.
Utopian
An ideal, if not impossible social world.
Verisimilitude
When a product’s content appears truthful or authentic.
Watershed
The time, after which is it allowed for media products (TV programmes) to contain more adult content or content that is deemed unsuitable for younger audiences. In the UK the watershed is 9pm.
