The Daily Mirror Flashcards
(27 cards)
what type of newspaper is the daily mirror
tabloid
when was it established
1903
who is its target audience
C2DE working class and traditional left wing political stance and over 35s
who’s its main competition
the sun as it has same socio-economic demographic but a righter wing stance
what is the reading age of daily mirror
10 years old
what was the watergate scandal
led to the resignation of nixon during the 1970s to dodge near impeachment when he was caught wiretapping and stealing documents for nixons re election
what is the slogan
“the heart of britian”
what might the slogan suggest
suggests it represents the ordinary person
why may it choose to focus on this particular story?
common social theme for this newspaper - ‘us vs them’
who was originally targeted for the daily mirror
newspaper for women however quickly broadened
who owns it
Reach plc
how much was its sales down by in feb 2022
down 9%
how did it respond to digitalisation of media
published ‘Mirror Online’ and presence on social media sites eg 517K on instagram
what does the website provide
accessible content where it breaks down the key stories into ‘bitesize’ chunks
for example
‘6 key details into new tory schools plan’
who is reach plc
the largest commercial, national and
regional publisher in the UK.
how many media brands does reach plc publish
over 130 national and local media brands
examples of reach plcs media brands
daily mirror
daily record
daily express
even local newspapers such as manchester evening post
when did it become uks number one website with how much monthly reader
may 2021 with 32 million monthly readers across all digital platforms
how does it engage audiences on its website
allows interaction with news allowing comments giving them a voice
what type of integrated is the daily mirror
horizontally (buys out competition such as northern & shell) which allows them to remain a market leader & share resources reducing costs
how may comments on the newspaper be regulated
by bots who may frequently misread comments or ignored by algorithms
human moderators who can’t regulate large amounts & costly
what os the problem with interactiveness such as comments on the website
regulation overload - volume of people making comments makes risk as cannot be regulated this leadint to under regulation
without a paywall, how does the dm make money online
through advertising, as well as an online dating site and gambling site which both require payment
headline “zero shame”
dramatic and overemphasis
anchors to boris pic to make audience directly relate the situation to him
