Media - Unit 4 Flashcards
What is Mass Media?
The means employed in mass communication (divided into broadcasted media and printed media)
What does printed media do?
It communicates information through publication of words on paper, newspapers and magizines.
What does broadcast media do?
It communicates information electronically. (images, sound, radio, television, and internet.
___ have been on decline because of radio and television
Newspapers have been on decline because of radio and television
Who are magizines most likely to influence?
Attentive policy elites. (People who follow news in specific policy areas.)
What is newsworthiness?
The degree to which a news story is important enough to be covered in the mass media.
What is Market Driven Journalism?
Both reporting and running commercials geared to a target audience defined by demographic characteristics.
What is Infotainment?
A mix of information and diversion oriented to personalities or celebrities, not linked to the day’s events, and usually unrelated to public affairs or policy: often called soft news.
What did the Federal Radio Act declare?
The Federal Radio Act declared that the public owned the airways and private broadcasters could use them only by obtaining a license from the federal radio commission.
What is the Federal Communications Commission?
an independent federal agency that regulates interstate and international communication by radio, television, telephone, telegraph, cable and satellite
What did The Telecommunications Act of 1996 do?
Relaxed or scrapped limitations on media ownership
Set no national limits for radio ownership and relaxed local limits
Lifted rate regulations for cable systems and allowedcross-ownership of cable and telephone companies
Allowed local and long-distance telephone companies to compete with one another and to sell television services
New law allowed a flurry of megamergers
What did the fairness doctrine do?
obligated broadcaster to provide fair coverage of all views
What did the Equal Opportunities Rule do?
required broadcasters to make time available under the same conditions to all candidates for public office
What did the Reasonable Access Rule do?
required stations to make their facilities available for expression of conflicting views
What are Gatekeepers?
media executives, news editors, and prominent reporters who direct the flow of news. Time limitations place especially severe constraints on television news broadcasting
