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Flashcards in Mental Models Deck (2)
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Contrast principle (psychology)

We are influenced by things we noticed immediately before, usually in a contrasting manner.
eg. two childhood friends story who grow different, sales (-199- 99 now), door-in-the-face


Priming (psychology)

Exposure to certain stimuli induces a subsequent reaction, without conscious or guided intention. Influences the choice made immediately after exposure.