METHODS USED BY MEDIA

Question 1

TARGETED ADS

Answer 1

POINT - One method used by the media is targeted ads.
EXPLAIN - They do this by social media to influence people to vote and support their party they do this by paid advertisements, social media also appeals to younger audiences.
EXAMPLE - For example, when the SNP used Mhairi Black in an online campaign.

Question 2

FRONT PAGE HEADLINES

Answer 2

POINT - Another method used by the media is front page headlines.
EXPLAIN - They do this to attract readers “Sensationalism” to influence their views.
EXAMPLE - For example, the daily mail is anti-SNP in their headlines.

Question 3

TV DEBATES

Answer 3

POINT - An additional method used by the media is TV debates.
EXPLAIN - They can do this by broadcast media balances but asking leaders questions allows the voters to form their opinion.
EXAMPLE - For example, in the 2021 election they all came together to discuss education or issues.