MG2009 LECTURE 4 (2ND YEAR)

Question 1

what are the 4 main logics that research design follow

Answer 1

cross-sectional
experiment
case study
longitudinal

Question 2

what is cross sectional

Answer 2

• any study that involves research gathering and analysing data from a population of interest at a single point time

Question 3

what research design provides a single snapshot of the target population

Answer 3

cross-sectional

Question 4

cross sectional research is useful for what type of research?

Answer 4

descriptive and explanatory

Question 5

advantages of cross-sectional

Answer 5

can be completed quickly
not expensive

Question 6

which research is often referes as panel studies

Answer 6

longitudinal studies

Question 7

what are longitudinal studies

Answer 7

aim to get insight into attitudes, behaviour experiences by monitoring them over time

Question 8

how many times are the sample in longitudinal studies taken

Answer 8

same sample more than one occasion

Question 9

data collecting methods for longitudinal studies

Answer 9

telephone surveys
interviews in person
diaries
email questionnaires

Question 10

advantages of panel studies

Answer 10

helps identify shifts in consumer preferences
higher accuracy when observing changes

Question 11

drawbacks of panel studies

Answer 11

high cost
time consuming
need large samples

Question 12

what type of research does panel studies provide data to

Answer 12

descriptive data

Question 13

experiment studies

Answer 13

they allow to isolate the effect of one variable on another by controlling the effects of all other varibles

Question 14

what are the two identical samples of experiment research called?

Answer 14

test group
control group

Question 15

in the experiment research the treatment is only applied to what group

Answer 15

test group

Question 16

what is case study

Answer 16

it is a unit of the target population which possess the characteristics you seek to study or understand

Question 17

case studies normally rely on quantitative or qualitative data collection methods?

Answer 17

quantitative

Question 18

what are the ethical principles

Answer 18

voluntary participation
no harm to participants
informed consent
transparency
no deceiving subjects
privacy

Question 19

what can we extract from the raw data

Answer 19

editing data
coding data
analysing the data and drawing conclusions