Midterm 2 Flashcards
(162 cards)
processes a consumer uses to make a purchase decisions, as well as to use and dispose of purchased goods or services; also includes factors that influence purchase decisions and product use
consumer behavior
a five-step process used by consumers when buying goods or services
consumer decision-making process
result of an imbalance when buying goods or services
need recognition
recognition of an unfulfilled need and a product that will satisfy it
want
any unit of input affecting one or more of the five senses: sight, smell, taste, touch, hearing
stimulus
the process of recalling past information stored in the memory
internal information search
the process of seeking information in the outside environment
external information search
a product information source that is not associated with advertising or promotion
nonmarketing-controlled information source
a product information source that originates with marketers promoting the product
marketing-controlled information source
a group of brands resulting from an information search from which a buyer can choose
evoked set (consideration set)
inner tension that a consumer experiences after recognizing an inconsistency between behavior and values or opinions
cognitive dissonance
the amount of time and effort a buyer invests in the search, evaluation, and decision processes of consumer behavior
involvement
the type of decision making exhibited by consumers buying frequently purchased, low-cost goods and services, requires little search and decision time
routine response behavior
the type of decision making that requires a moderate amount of time for gathering information and deliberating about an unfamiliar brand in a familiar product category
limited decision making
the most complex type of consumer decision making, used when buying an unfamiliar, expensive product or an infrequently bought item; requires use of several criteria for evaluating options and much time for seeking information
extensive decision making
the practice of examining merchandise in a physical retail location without purchasing it, and then shopping online for a better deal on the same
showrooming
the set of values, norms, attitudes, and other meaningful symbols that shape human behavior and the artifacts, or products, of that behavior as they are transmitted from one generation to the next
culture
the enduring belief that a specific mode of conduct is personally or socially preferable to another mode of conduct
value
a homogeneous group of people who share elements of the overall culture as well as unique elements of their own group
subculture
a group of people in a society who are considered nearly equal in status or community esteem, who regularly socialize among themselves both formally and informally, and who share behavioral norms
social class
all of the formal and informal groups in society that influence an individual’s purchasing behavior
reference group
a reference group with which people interact regularly in an informal, face-to-face manner, such as family, friends, and coworkers
primary membership group
a reference group with which people associate less consistently and more formally than a primary membership group, such as a club, professional group, or religious group
secondary membership group
a group that someone would like to join
aspirational reference group