Minority influence

Question 1

What factors are needed for minority influence?

Answer 1

• consistency
• commitment
• flexibility

Question 2

What was the aim of Moscovici’s key study?

Answer 2

• investigate effects of consistent minority on majority
• placed two confederates with four genuine pp’s

Question 3

What was the procedure of Moscovici’s key study?

Answer 3

• 36 slides with different shades of blue and pp’s had to call the colour out loud
• confederates answered green 24 times and blue 12 times

Question 4

What were the results of Moscovici’s key study?

Answer 4

• inconsistent minority had an effect on majority (9%)
• consistent minority only ha d a 1% effect on majority by only answering green

Question 5

What is an evaluation of Moscovici’s key study?

Answer 5

• Ecological validity - laboratory research
• Artificial tasks