misc Flashcards
(37 cards)
What is ‘context’ in relation to a text?
Context refers to the situation in which a text was constructed, such as criticism of island communities, the writer’s personal experiences (e.g., growing up on an island), or wider political, cultural, or social movements like climate change and governmental responses.
How is ‘audience’ defined in text analysis?
Audience can refer to a general group or category of people who might read or hear the text or a specific individual at whom the text is directed. A text can address both.
What are some examples of ‘purpose’ in writing?
Purpose can include general intentions like ‘to persuade’ or ‘to describe’ or specific goals, such as persuading readers that islanders are not to blame. Texts can also have hybrid purposes.
What are common forms of commercial texts?
Advertisements, brochures, flyers, and leaflets.
What are key features of commercial texts?
- Headings
- Branding (logos, slogans, official colour schemes)
- Simple and clear text
- Short paragraphs, single sentences, or bullet points
What are examples of journalistic forms?
Editorials, news stories, articles, columns, reviews, and investigative journalism.
What are examples of online forms?
Blogs and podcasts
What features are typical of blogs and podcasts?
- Direct address to a regular audience
- Clear statements in the first person for new readers/listeners
- Informal phrasing for a casual tone
- Conversational openings
- Direct references to the audience
- Clear, direct references to the medium (e.g., the podcast)
- Familiar discussions related to the audience’s interests
What are examples of personal forms of writing?
Letters, diaries, travel writing, autobiographies, and memoirs.
What distinguishes formal texts?
- Formal structure, such as introductions and conclusions (e.g., essays)
- Use of clear evidence and logical progression with discourse markers
- Formalities like acknowledgments or greetings in scripted speeches
- Repetition and rhetorical devices for spoken delivery
What are essays characterised by?
A formal structure, with an introduction and conclusion surrounding a detailed discussion, clear evidence, logical arguments, and the use of discourse markers.
What formalities are typical in scripted speeches?
- Acknowledging the institution and context through thanks or greetings
- Use of rhetorical devices and repetition for auditory delivery
Define ‘discourse markers’
Words or phrases that signal a change of topic and provide a link between parts of a conversation or text.
What are ‘rhetorical devices’?
Language techniques used for effect, such as questions that make a point rather than seeking an answer.
What are the primary purposes of advertisements?
To inform and persuade a mass audience.
What techniques are commonly used in advertisements?
Structural: Headings, Subheadings.
Linguistic: Alliteration, Anecdotes, Facts, Flattery, Opinions, Rhetorical Questions, Repetition, Emotive Language, Exaggeration, Statistics, Triplets.
What is the primary purpose of brochures?
To provide factual evidence of a location in an attractive design.
What techniques are used in brochures?
Structural: Headings, Subheadings, Images.
Linguistic:
Persuasive writing (Alliteration, Anecdotes, Facts, Flattery, Opinions, etc.).
Description of the five senses.
Use of hyperbole, similes, metaphors, and positive connotations.
What content and techniques are key in leaflets?
Content: Prices, dates, times, directions.
Structural: Headings, Subheadings, Images.
Linguistic: Persuasive writing (similar to advertisements and brochures).
What are the typical features of editorials or feature articles?
- Discuss arguments and counterarguments.
- Provide alternative solutions to problems.
- Summarize points in the conclusion.
- Use facts and evidence to support views.
What techniques make a review effective?
Structural: Overview/key facts, summary, recommendations, rating.
Linguistic:
Field-specific lexis to convey expertise.
Loaded language to express opinions.
Informal tone with humor, hyperbole, and evaluative comments.
Use of comparative/superlative adverbs and conditional clauses.
What are the main features of blogs?
Content: Thoughts, opinions, feelings.
Structural: Headings, chronological order.
Linguistic: Informal, conversational style; use of first-person and past tense; digital references like “click the link.”
What is the structural difference between formal and informal letters?
Formal Letter:
Purpose stated in the first sentence.
Ends with “yours sincerely.”
Uses formal, sophisticated vocabulary.
Informal Letter:
Ends with casual phrases like “love…”
Uses colloquial, conversational vocabulary.
What techniques are used in podcasts?
General Features:
Anecdotes, humor, conversational style.
Create a connection with listeners.
With Multiple Hosts:
Spontaneity, humor, unpredictable flow.
Individual Podcasts:
Subject-specific vocabulary.
Evidence of expertise or personal interest.