MKT 290 - Chapter 3 Flashcards
(14 cards)
What caused the rise of advertising?
- Rise of capitalism.
- Industrial Revolution.
- Branding as a way for manufacturers to assert power in distribution channels.
- Rise of modern mass media.
What era was the first in advertising (before 1800) and included printed advertisements that appeared in news books?
Preindustrialization
What era was between 1800-1875 and included dailies (newspapers published every weekday)?
Industrialization
What era was between 1875-1918 and involved consumer culture (a way of life centered on consumption), and also included the PUre Food and Drug Act? During this era some characteristics of advertising was little color, few photographs, a lot of words, small size.
P.T. Barnum Era
What era was between 1918-1929, and had two categories (the male domain of the office and the private “feminine” space of the home), and occurred after World War I. It was known for respectability, fame, and glamour.
The Twenties
What era was between 1929-1941, was part of big business, big greed, and big lust. Advertising focused on job loss, being a bad provider, and lack of sex appeal.
Great Depression
What era was between 1941-1960; advertising often made direct reference to the war effort, linking the product with patriotism and helping to rehabilitate the tarnished image of advertising?
World War II & After
What era was between 1960-1972; ads started to take on themes and language, was still portraying women and other minorities in subservient roles. During this era, it was all about youth, hipness, and revolution.
Creative Revolution
What era was between 1973-1980; ads started to present women in new roles and included people of color. During this era, consumers began to surround themselves with devices related to communication (VCR, cable television)
The Seventies
What era was between 1980-1992; included election of Ronald Regan, many ads from this era openly promote consumption but in a conservative way, all wrapped up in “traditional American values”.
Designer Era
What era was between 1993-2000; was self-conscious; advertising was fast and everywhere. Ads were more visually oriented and much more self-aware.
E-Revolution
What era is between 2000-present, includes the recession.
Anxiety and Empowerment
What are advertisements made partly or completely by the product’s end users, typically with the aid of Internet tools?
Consumer-Gnerated Content (CGC)
What is embedding brands or brand icons as part of an entertainment property in an effort to connect with consumers in a unique and compelling way?
Branded Entertainment
