MKT 290 - Chapter 5 Flashcards
(5 cards)
1
Q
What is what a people do, or “the total life ways of a people, the social legacy the individual acquires from his (her) group?
A
Culture
2
Q
What is choice of products based on what was used in the consumer’s childhood household?
A
Intergenerational Effect
3
Q
What is circumstance that changes a family’s consumption patterns?
A
Life Stage
4
Q
What is social expression of sexual biology or sexual choice?
A
Gender
5
Q
What is a group of people loosely joined by a common characteristic or interest?
A
Community
