MKT 290 - Chapter 6 Flashcards
(5 cards)
1
Q
What are moral standards and principles against which behavior is judged?
A
Ethics
2
Q
What is making false or misleading statements in a promotional message?
A
Deception
3
Q
What is the use of superlatives like “number one” and “best in the world” in promotional messages?
A
Puffery
4
Q
What are some controversial products in promotion?
A
Tobacco/Alcohol
Gambling
Junk Food
5
Q
What is demand for an entire product category?
A
Primary Demand
