Motivation and Attitude Flashcards

1
Q

what kind of motivation is going to work to make money

A

extrinsic

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2
Q

what kind of motivation is running for fun

A

intrinsic

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3
Q

drive vs instinct

A

instinct is a behaviour while drive is something like hunger or thirst

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4
Q

what is drive reduction theory

A

act in ways to relieve uncomfortable discrepancies from our state to the state of homeostasis

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5
Q

primary vs secondary drives

A

think of primary as need to live like eat and drink

secondary is like for recognition or social status

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6
Q

what is yerkes Dodson law

A

performance of tasks is optimal at medium levels of arousal

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7
Q

when you see primary vs secondary reinforces think what vs what

A

biological vs psychological

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8
Q

incentive theory of motivation

A

people respond to external incentives

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9
Q

what is expectancy value theory

A

people reflect between degree that someones thinks they are able to succeed at a task and to whether the task is worthwhile
I think that I can’t succeed on the mcat and it will be worthwhile for becoming a doctor

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10
Q

what is the goal of self determination theory

A

understand the factors that contribute to intrinsic motivation

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11
Q

intrinsic motivation is desired in the work place what are some needs that favour intrinsic motivation that are studied by self determination theory

A

competence - ppl feel they can perform the duty
autonomy - empowered to do it independently
relatedness - relevant and important

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12
Q

what is the opponent process theory and example

A

if there is initially an intense reaction as the experience continues over time the opposite tends to predominate

drugs are a pleasure at first then you get withdrawl
roller coaster scary then enjoyable

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13
Q

use chocolate to demonstrate to affective behavioural and cognitive components of attitude

A

affective - love chocolate
behavioural - eat chocolate every other day because you love it but realize its not healthy
cognitive - realizing that chocolate is not healthy

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14
Q

what is the Thomas theorem

A

if people define situations as real those have real consequences

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15
Q

how can you remember the components of attitude

A

ABC

afferent behavioural cognitive

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16
Q

what is cognitive dissonance theory

A

how we solve conflicts when beliefs don’t align with our actions
“there are worse things than smoking”
“smoking relaxes me”

17
Q

what is the elaboration likelihood model

A

explain how people can be persuaded by different techniques

18
Q

central vs peripheral persuasion routes

A

central - thorough consideration of choices , longer lasting but more difficult
peripheral - based on gut reactions , emotional appeal and superficial change

19
Q

compare central and peripheral persuasion when buying a car

A

central - you look at the fuel mileage and safety ratings and pick the honda
peripheral - you see how flashy the jeep is

20
Q

where are most examples of instinct found

A

mostly seen in infants and animals because humans often have cultural factors to all our behaviours

21
Q

how is money a secondary and primary drive

A

second - buy a watch or prestige

first - buys food and shelter

22
Q

what is incentive theory

A

humans respond rationally to external incentives
primary - food
secondary - recognition

23
Q

expectancy value theory

A

how successful we think we will be and whether the task is worthwhile

24
Q

self determination theory

A

puts an emphasis on intrinsic motivation

many businesses want to use this

25
Q

theory that most related to drug addictions

A

opponent process theory

26
Q

compare drive reduction theory to incentive theory

A

drive - explains motivation in terms of internal drives

incentive - external motivators

27
Q

ways of relieving cognitive dissonance

A
acknowledge it 
justify it 
create hypothetical plans to stop
downplay the risk 
cast doubt
28
Q

what are two types of processing in the elaboration likelihood model

A

central route and peripheral route

29
Q

what is the social cognitive theory

A

model desired attitude and behaviours can be a strong method of changing attitudes

ex. not smoking in public sites is a new social norm so people generally don’t do that anymore

30
Q

what is the elaboration likelihood model

A

a theory of persuasion that suggests there are different ways people can be persuaded of something depending on how invested they are and intellectual factors