multi store model

Question 1

1) multi store model

Answer 1

Multi-store model: States that there are three memory stores and each has different encoding, capacity and duration. Information moves between these stores through either attention or rehearsal.

Question 2

2) sensory memory

Answer 2

Sensory memory: Holds information from the senses for a short period of time and has a little capacity. Paying attention to information transfers it to the STM.

Question 3

3) short term memory

Answer 3

temporary memory store with a limited capacity of 7 +- 2 items of information, lasting up to 30 seconds.

Question 4

4) rehearsal

Answer 4

Verbal repetition (rehearsal) keeps information in STM. If information is rehearsed for long enough it is transferred into LTM.

Question 5

5) long term memory

Answer 5

Encoded by meaning, this is a permanent memory store with an unlimited capacity and information can be stored up to a lifetime.

Question 6

evaluation strength

Answer 6

One strength is that there is support for the existence of different memory stores. A study of encoding shows that STM and LTM encode information differently. This shows the two types of memory have qualitative differences.

Question 7

evaluation weakness

Answer 7

the model is too simple suggesting we have one STM and one LTM. Research shows STM is divided into visual and acoustic stores, and LTM into episodic, semantic and procedural memory. So, memory is more complex than the model proposes.