multi store model- Atkinson and Shiffrin

Question 1

how does the multi store model look

Answer 1

environmental stimuli- [sensory memory]-attention-[STM]-rehearsal/ retrieval-[LTM]

there is also rehearsal with STM

Question 2

sensory register

Answer 2

ICONIC memory- visual info from eyes, things you see
EHOIC memory- hearing
duration- less than half a millisecond 
capacity- high
coding- depends

Question 3

the multi store model of memory is a _____ model of memory

Answer 3

unitary, comprised of 3 unitary stores

just means single

Question 4

key aspects of MSM

Answer 4

• structural model
• STM and LTM are unitary stores
• info passes in a linear way
• rehearsal is needed to pass info from STM to LTM
• each store has its own duration, capacity and coding