Multi-store model of memory

Question 1

AO1-

Answer 1

• Memory is a linear process where information is passed from one store to another.
• Info enters the sensory registry via the 5 senses - held no longer than 2 seconds
• If you pay attention it enters the sim, which can hold 5-9 items. It is held via maintenance rehearsal.
• If rehearsed enough it will transfer to the LTM

Question 2

Sensory Registor

Answer 2

• Encoded via 5 senses
• Capacity up to 10 items
• Duration less than 2 seconds

Question 3

Short term memory store (STM)

Answer 3

• Encoded acoustically
• Capacity 5-9 items
• Duration of 30 seconds

Question 4

Long Term memory store (LTM)

Answer 4

• Encoded semantically
• Capacity unlimited
• Duration unlimited

Question 5

Strengths AO3

Answer 5

S- supported by Baddeley; his study demonstrates the encoding of LTM and STM are correct, his p’s recalled less words when acoustically similar or semantically similar words were used - more credible
U- useful for explaining how revision works; it is able to explain real life behaviour- more credible explanation of memory
T- Brain scans are empirical evidence; can be tested- more credible

Question 6

Weakness AO3

Answer 6

C- KC conflicts msm; he suffered from brain damage his LTM was affected but he could remember semantic memories, not facts about his own life- msm is too simplistic
O- Baddeley wmm- contains different sub stores- msm is to simplistic to explain human memory because of its simplified view of STM