multiple choice Flashcards
(45 cards)
The first newspaper probably appeared in A) Germany B) China C) Italy D) America
B) China
In colonial America, seditious libel laws made it illegal to print
A) true information about citizens
B) comments that made Americans look bad in other countries
C) derogatory remarks about the government or its members
D) information about the private lives of the community
C) derogatory remarks about the government or its members
In colonial America, the mercantile press
A) helped the British to develop industry
B) provided news of business and shipping
C) ignored the commercial restraints placed on the colonies
D) divided the public among workers and employers
B) provided news of business and shipping
Which type of news is made up of stories about current events that have an impact on peoples' lives? A) feature news B) soft news C) hard news D) local news
C) hard news
A newshole refers to the size of
A) the space that must be filled with fluff pieces on a slow news day
B) an area in the community that is not interested in purchasing newspapers
C) the total number of copies delivered to potential customers
D) the space in a newspaper that could be devoted to editorial content
D) the space in a newspaper that could be devoted to editorial content
The man considered to be the founder of the first modern newspaper chain was A) Benjamin Franklin B) William Randolph Hearst C) Joseph Pulitzer D) Edward Wyllis Scripps
D) Edward Wyllis Scripps
The underground papers of the 1960s were part of the A) ethnic press B) alternative press C) organizational press D) mainstream press
B) alternative press
All the major decisions about the editorial direction that a newspaper will take are made by the A) publisher B) editor-in-chief C) managing editor D) associate editor
A) publisher
A feature syndicate
A) collects news in many different countries
B) distributes local stories with national appeal
C) brokers items such as comic strips and crossword puzzles
D) provides specialized and supplemental news
C) brokers items such as comic strips and crossword puzzles
The average age of today's newspaper reader is A) 25 B) 18 C) 65 D) 53
D) 53
Younger readers use newspapers online primarily A) for in-depth analysis of news B) to gain insight to local issues C) to find specific information D) only during national elections
C) to find specific information
Critics of newspaper chains say that in small communities, the chains often deprive people of a diversity of opinions about A) national news B) local news C) international news D) journalistic performance
B) local news
The Audit Bureau of Circulations helps newspapers by
A) verifying circulation figures for advertisers
B) verifying public opinion among the circulation
C) auditing sales figures for newspapers
D) establishing new standards and rules for circulation reporting
A) verifying circulation figures for advertisers
Which of the following is the second stage in the development of a medium? A) elite stage B) popular stage C) creative stage D) specialized stage
B) popular stage
The first two magazines in America failed because A) they were seen as a luxury B) magazines were too expensive C) they were too heavy D) all of these
D) all of these: they were seen as a luxury, magazines were too expensive, they were too heavy
Which of the following women's magazines in the U.S. was established the earliest? A) Ladies' Magazine B) Ladies Home Journal C) Godey's Ladies Book D) Ladies' Mercury
A) Ladies’ Magazine
The goal of journalistic “muckraking” in the early 20th century was to
A) complain about consumers taking advantage of small businesses
B) use ruthless tactics to advance the private interests of the “Robber Barons”
C) investigate injustice and fight for social reform for the public
D) stir up information to make advertisers look better than their competition
C) investigate injustice and fight for social reform for the public
Time, the first news magazine was founded by A) Harold Ross B) Henry Luce C) Conde Nast D) Frank Munsey
B) Henry Luce
Which of the following is a type of general interest magazine, composed of excerpts from books, newspaper, and other magazines? A) Digest B) Newsmagazine C) Cultural magazine D) Pulp magazine
A) Digest
Which of the following are produced by organizations, corporations, and institutions, to make their parent corporations look good? A) trade magazines B) special interest magazines C) public relations magazines D) corporate magazines
C) public relations magazines
The “little magazine” publishes
A) comics
B) poetry, literary essays and fiction
C) research in a variety of academic fields
D) items about just one topic, usually an obscure one
B) poetry, literary essays and fiction
Sponsored magazines are those published by A) celebrities B) corporate chains C) individual entrepreneurs D) associations
D) associations
A contributing editor is generally hired to
A) edit most of the magazine’s copy
B) write freelance pieces and add prestige to the magazine
C) contribute advice to the publisher
D) help guide the direction of the magazine
B) write freelance pieces and add prestige to the magazine
Which of the following is the function of the circulation department? A) to find new subscribers B) managing the list of subscribers C) to promote single-copy sales D) all of these
D) all of these: to find new subscribers, managing the list of subscribers, to promote single-copy sales
