Flashcards in vocab Deck (93):
Periodicals that publish research in a variety of scholarly fields. Also called scholarly journals.
The opportunity for an advertiser to place an ad near a particular article.
Postcard-sized business-reply cards, usually containing subscription solicitations that are inserted into magazines during the production process.
CPM: Cost per thousand:
Cost per thousand: guideline for the price of each exposure of a customer to an ad.
The division of a magazine company charged with finding and keeping subscribers, managing the subscriber list, and promoting single-copy sales.
Editorial material designed to enhance nearby advertising
Those that advertise and cover consumer products and consumer lifestyles.
Title given to a magazine’s highest paid freelance writers, who sometimes polish others’ work.
Process by which publications are sent free to desired readers.
Slightly different versions of the same magazine that go out to subscribers with different characteristics.
Producing a publication through the use of a personal computer; this enables one person to act as editor, publisher and writer.
elite stage of media development:
Phase of media evolution in which only the richest and best educated members of the population make use of a particular medium.
Industry term for literary magazines with small circulations.
A brief explanation of how a magazine will be unique, and what will make it successful.
Investigative journalism conducted for social reform.
paid circulation magazines:
Those for which readers actually pay subscription fees and newsstand charges.
Readership beyond the original purchaser of a publication.
popular stage of media development:
Phase of media evolution in which a truly mass audience takes advantage of a particular medium.
Periodicals that doctors, lawyers, engineers, and other occupational groups rely on for information in their fields.
public relations magazines:
Magazines produced with the objective of making their parent organizations look good.
Magazines produced on cheap paper with a low cultural reach, such as True Romance and True Confessions.
Slightly different versions of the same magazine produced for different geographic areas.
special interest magazines:
Those aimed at specific readers with specific concerns and tastes.
specialized stage of media development:
Phase of media evolution in which a particular medium tends to demassify, breaking up into segments for audience members with diverse and specialized interests.
Low cost, do-it-yourself magazines put out by fans on a variety of topics.
Slightly different versions of the same magazine, as in demographic and regional editions.
Magazines that appear only on the Internet, such as Slate and Salon.
Those that focus on a particular business.
subscription fulfillment companies:
Businesses that specialize in soliciting magazine subscriptions.
Those published by associations, such as National Geographic and Modern Maturity.
Publications whose viewpoint is radical or out of the mainstream.
Audit Bureau of Circulations:
Association that verifies newspaper and magazine distribution.
Journalists who find and write stories in a specialized area.
Identifications of reporters who write particular stories.
Companies that own the same type of medium in more than one market area.
Part of Hispanic American newspaper industry that targets Mexican Americans.
The division of a print media company that manages distribution and sales.
Essays that explained the new federal government to early Americans.
Brokers for newspaper entertainment and specialty items.
Stories directed toward human interest and curiosity.
That part of the newspaper industry aimed at particular cultural groups.
Section of newspaper reserved for opinion pieces.
general assignment reporters:
Journalists who can find and write stories in any area.
Era in which the increased competition among newspapers led to unprecedented sensationalism.
Alternative newspapers of the 1960s and 1970s that passionately criticized cultural and political norms.
Newspapers characterized by a smaller size, a single fold, and abundant photographs.
Free-distribution newspapers consisting mostly of ads.
Use of exaggeration and lurid elements to produce a startling effect.
Law that made it illegal to criticize government.
Person who runs a print media company and acts as its chief representative.
Technique in which a photo negative transfers ink onto paper
Inexpensive newspapers of the 1830s that were advertiser-supported.
Newspapers owned or supported by political parties
Newspapers published to express an organization’s point of view.
The section of the newspaper “opposite the editorial page” reserved for signed columns, opinion pieces and guest editorials.
Writing style that separates fact from fiction.
Inexpensive paper used for newspapers
Total newspaper pages that can be devoted to content other than advertising.
Newspapers that provided news of business and shipping.
Reporting that uncovers information that sources have tried to conceal.
News style that puts the most important information in the first paragraph
Stories about current events that have impact on people’s lives.
Person who designs the physical look of a film.
Brief previews of coming movies shown in theaters.
Merchandise designed after movie and television characters.
syndication: to individual outlets.
second unit directors:
Those in charge of shooting the scenes that do not require the stars.
Granting advertisers the right to show products within a production.
The actual shooting phase of moviemaking.
The planning phase of moviemaking.
The final phase of moviemaking, which includes editing.
The illegal copying and selling of film and audio recordings.
persistence of vision:
Illusion of movement from series of still pictures, making movies possible.
Amusement parlor boxes containing moving rolls of still pictures.
Small early movie theater.
Film clips, covering current events, shown in theaters.
Simple editing machine made up of two reels on which film is spooled over a small light.
Motion Picture Patents Company:
Company founded by Thomas Edison to control the movie equipment business.
Person who leads the actual day-to-day work of making a film.
Early motion picture projector invented by Thomas Edison.
Early motion picture camera invented by Thomas Edison.
Member of film crew who sets up and moves cameras.
Movies that are not made by one of the major studios.
Film set electrician.
Person who finds the financing for a film and puts the package together.
The lighting director’s assistant.
Version of film the director delivers to the studio.
Movies that dramatize real-life and historical events.
Film crew member in charge of making sure shots match up.
Adding color to black-and-white films.
The director of photography
Forcing theater owners to show movies with unknown stars in order to get movies with established stars.