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Mass comm test 2 > vocab > Flashcards

vocab Flashcards

(93 cards)

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1
Q

academic journals:

A

Periodicals that publish research in a variety of scholarly fields. Also called scholarly journals.

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2
Q

adjacency

A

The opportunity for an advertiser to place an ad near a particular article.

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3
Q

blow-in cards:

A

Postcard-sized business-reply cards, usually containing subscription solicitations that are inserted into magazines during the production process.

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4
Q

CPM: Cost per thousand:

A

Cost per thousand: guideline for the price of each exposure of a customer to an ad.

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5
Q

circulation department:

A

The division of a magazine company charged with finding and keeping subscribers, managing the subscriber list, and promoting single-copy sales.

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6
Q

complementary copy:

A

Editorial material designed to enhance nearby advertising

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7
Q

consumer magazine:

A

Those that advertise and cover consumer products and consumer lifestyles.

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8
Q

contributing editor:

A

Title given to a magazine’s highest paid freelance writers, who sometimes polish others’ work.

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9
Q

controlled circulation:

A

Process by which publications are sent free to desired readers.

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10
Q

demographic editions:

A

Slightly different versions of the same magazine that go out to subscribers with different characteristics.

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11
Q

desktop publishing:

A

Producing a publication through the use of a personal computer; this enables one person to act as editor, publisher and writer.

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12
Q

elite stage of media development:

A

Phase of media evolution in which only the richest and best educated members of the population make use of a particular medium.

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13
Q

little magazines:

A

Industry term for literary magazines with small circulations.

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14
Q

mission statement:

A

A brief explanation of how a magazine will be unique, and what will make it successful.

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15
Q

muckraking:

A

Investigative journalism conducted for social reform.

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16
Q

paid circulation magazines:

A

Those for which readers actually pay subscription fees and newsstand charges.

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17
Q

pass-along circulation:

A

Readership beyond the original purchaser of a publication.

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18
Q

popular stage of media development:

A

Phase of media evolution in which a truly mass audience takes advantage of a particular medium.

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19
Q

professional journals:

A

Periodicals that doctors, lawyers, engineers, and other occupational groups rely on for information in their fields.

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20
Q

public relations magazines:

A

Magazines produced with the objective of making their parent organizations look good.

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21
Q

pulps:

A

Magazines produced on cheap paper with a low cultural reach, such as True Romance and True Confessions.

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22
Q

regional editions:

A

Slightly different versions of the same magazine produced for different geographic areas.

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23
Q

special interest magazines:

A

Those aimed at specific readers with specific concerns and tastes.

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24
Q

specialized stage of media development:

A

Phase of media evolution in which a particular medium tends to demassify, breaking up into segments for audience members with diverse and specialized interests.

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25
zines:
Low cost, do-it-yourself magazines put out by fans on a variety of topics.
26
split-run editions:
Slightly different versions of the same magazine, as in demographic and regional editions.
27
webzines:
Magazines that appear only on the Internet, such as Slate and Salon.
28
trade magazines:
Those that focus on a particular business.
29
subscription fulfillment companies:
Businesses that specialize in soliciting magazine subscriptions.
30
sponsored magazines:
Those published by associations, such as National Geographic and Modern Maturity.
31
alternative press:
Publications whose viewpoint is radical or out of the mainstream.
32
Audit Bureau of Circulations:
Association that verifies newspaper and magazine distribution.
33
beat reporters:
Journalists who find and write stories in a specialized area.
34
bylines:
Identifications of reporters who write particular stories.
35
chain:
Companies that own the same type of medium in more than one market area.
36
Chicano press:
Part of Hispanic American newspaper industry that targets Mexican Americans.
37
circulation department:
The division of a print media company that manages distribution and sales.
38
Federalist Papers:
Essays that explained the new federal government to early Americans.
39
feature syndicates:
Brokers for newspaper entertainment and specialty items.
40
feature news:
Stories directed toward human interest and curiosity.
41
ethnic press:
That part of the newspaper industry aimed at particular cultural groups.
42
editorial page:
Section of newspaper reserved for opinion pieces.
43
general assignment reporters:
Journalists who can find and write stories in any area.
44
yellow journalism:
Era in which the increased competition among newspapers led to unprecedented sensationalism.
45
underground press:
Alternative newspapers of the 1960s and 1970s that passionately criticized cultural and political norms.
46
tabloids:
Newspapers characterized by a smaller size, a single fold, and abundant photographs.
47
shoppers:
Free-distribution newspapers consisting mostly of ads.
48
sensationalism:
Use of exaggeration and lurid elements to produce a startling effect.
49
seditious libel:
Law that made it illegal to criticize government.
50
publisher:
Person who runs a print media company and acts as its chief representative.
51
photo-offset printing:
Technique in which a photo negative transfers ink onto paper
52
penny press:
Inexpensive newspapers of the 1830s that were advertiser-supported.
53
partisan press:
Newspapers owned or supported by political parties
54
organizational papers:
Newspapers published to express an organization’s point of view.
55
op-ed page:
The section of the newspaper “opposite the editorial page” reserved for signed columns, opinion pieces and guest editorials.
56
objectivity:
Writing style that separates fact from fiction.
57
newsprint:
Inexpensive paper used for newspapers
58
news hole:
Total newspaper pages that can be devoted to content other than advertising.
59
mercantile press:
Newspapers that provided news of business and shipping.
60
investigative journalism:
Reporting that uncovers information that sources have tried to conceal.
61
inverted pyramid:
News style that puts the most important information in the first paragraph
62
hard news:
Stories about current events that have impact on people’s lives.
63
art director:
Person who designs the physical look of a film.
64
trailer:
Brief previews of coming movies shown in theaters.
65
tie-ins:
Merchandise designed after movie and television characters.
66
syndication:
syndication: to individual outlets.
67
second unit directors:
Those in charge of shooting the scenes that do not require the stars.
68
product placement:
Granting advertisers the right to show products within a production.
69
production:
The actual shooting phase of moviemaking.
70
preproduction:
The planning phase of moviemaking.
71
postproduction:
The final phase of moviemaking, which includes editing.
72
pirating:
The illegal copying and selling of film and audio recordings.
73
persistence of vision:
Illusion of movement from series of still pictures, making movies possible.
74
peep shows:
Amusement parlor boxes containing moving rolls of still pictures.
75
nickelodeon:
Small early movie theater.
76
newsreels:
Film clips, covering current events, shown in theaters.
77
Moviola:
Simple editing machine made up of two reels on which film is spooled over a small light.
78
Motion Picture Patents Company:
Company founded by Thomas Edison to control the movie equipment business.
79
line producer:
Person who leads the actual day-to-day work of making a film.
80
kinetoscope:
Early motion picture projector invented by Thomas Edison.
81
kinetograph:
Early motion picture camera invented by Thomas Edison.
82
key grip:
Member of film crew who sets up and moves cameras.
83
independent films:
Movies that are not made by one of the major studios.
84
gaffer:
Film set electrician.
85
executive producer:
Person who finds the financing for a film and puts the package together.
86
best boy:
The lighting director’s assistant.
87
director’s cut:
Version of film the director delivers to the studio.
88
docudramas:
Movies that dramatize real-life and historical events.
89
continuity supervisor:
Film crew member in charge of making sure shots match up.
90
colorizing:
Adding color to black-and-white films.
91
cinematographer:
The director of photography
92
block booking:
Forcing theater owners to show movies with unknown stars in order to get movies with established stars.
93
blind booking:
Forcing theater owners to reserve movies without previewing them.

Mass comm test 2 (3 decks)

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