NICHE Flashcards
(5 cards)
Bootstrapped Tech Startups (0–3 years old)
Pain Point: Founders wearing too many hats, leading to strategic blind spots
Your Role: Fractional strategy partner – market research, hiring strategy, GTM planning
Unique Angle: “Bridge the gap between product and business”
Why it Works: They can’t afford a full team but will spend on high-leverage consulting
Service Ideas:
Lean Go-to-Market Strategy
Hiring Playbook for First 10 Key Hires
Pitch Deck Optimization using Data + Storytelling
Global Remote-First Teams (SMBs with 10–50 people)
Pain Point: Culture fragmentation, poor collaboration tools, high churn
Your Role: HR-tech alignment, process streamlining
Unique Angle: “Build culture across time zones”
Why it Works: Remote teams often lack ops depth, pay for clarity + tools
Service Ideas:
Remote HR & Onboarding Blueprint
Culture Health Audit
Workflow Automation for async teams
Traditional Businesses Adopting Tech (Retail, Logistics, Manufacturing)
Pain Point: Digital tools not integrated properly = waste
Your Role: Business-IT translator, helping modernize
Unique Angle: “Tech ROI without jargon”
Why it Works: They spend heavily on ERP, CRM, HRMS—but fail to adopt
Service Ideas:
Tech Stack Audit + ROI Roadmap
Process Mapping + Automation Strategy
Digital Literacy Training for Mid Managers
Mid-size Indian Firms Expanding Globally
Pain Point: Poor market research, ineffective entry strategies
Your Role: Market entry strategist for MEA/SE Asia/Europe
Unique Angle: “Indian Scale. Global Playbook.”
Why it Works: Exporters and service providers often fail due to weak planning
Service Ideas:
Competitive Landscape Analysis
Localization Strategy for New Markets
Partner Ecosystem Development Blueprint
HR Tech Startups Targeting India
Pain Point: No product-market fit due to generic HR personas
Your Role: Vertical-specific research + HR strategy alignment
Unique Angle: “Map tech to real HR pain, not assumptions”
Why it Works: Many HR SaaS startups build blindly; you help validate and refine
Service Ideas:
Deep HR Persona Research (BFSI, Retail, IT)
B2B Product Positioning Strategy
Pre-launch MVP Validation Sprint