OLBPTNC CHAPTER 8 Flashcards
(20 cards)
What was a key thing to have in Globalization?
Transportation
The development of the __________ technology gave the people 2 points greater and faster access to information.
Internet
Globalization represents an increasing integration of all of the following EXCЕРТ.
A. Communication
B. Culture
C. Morals
D. Economics
C. Morals
Globalization could not exist without?
advanced transportation and communication technologies
An exchange of goods, ideas, and services on a worldwide scale is known as?
Globalozation
Advances in what have rapidly expanded the speed with which merchandise, money people information, and ideas move over long distance?
Technology
The fall of _________ opened countries to the global capitalist market and democratic ideas.
Globalism
The __________ gap between the rich and the poor is one of the consequences of globalization.
economic
Rapid flow of __________ allowed greater awareness of people on various ideas, cultures, technologies, and events that affect global community.
Globalization
________ has revolutionized the limit to
obtaining information, social interaction, and access to digital content.
Technology
______ has provided easy access to information
Globalization
said that one of the contested aspects of
globalization concerns its geographies and
especially whether globalization is rendering the significance of location and place redundant and irrelevant.
Christopher, Garretsen, and Martin (2008)
“end of geography”
O’Brien, 1992
“death of distance”
Cairncross, 1997
“the emergence of borderless world”
Ohmae, 1995
“de-territorialization” or “supra-territorialization”
Scholte, 2000
“vanishing of distance”
Reich, 2001
“the world is flat”
Friedman, 2006
______ a term that the Economist attributes to me, is a development that the
magazine, the world’s prime avatar of free market ideology, views as negative
“Deglobalization”
Seven Media Trends in 2014
• Fueled by new technology, marketers will become even more obsessed with data.
• Programmatic buying will become second nature.
• Banner ads aren’t going anywhere.
• Media plans will be screen agnostic.
• Mobile will finally grow up.
• Native advertising will explode.
• Online video will continue to expand.
