On page signals - bright local Flashcards
What are on page signals?
Content on a website. You can’t show up as a search results for a keyword phrase if you don’t have related information on your website.
How do On page signals influences visibility in searches?
Having a page on your website related to a particular keyword or search phrase will have you show up on search results. (generally speaking).
What are the technical SEO elements that matter in regards to On page signaling?
- Core web vitals
- User experience signals
- Clean concise code
- No broken links
- No missing images
- Quick site loading
What are the On page elements in Local SEO that are different from traditional SEO?
NAP information
Name Address and Phone Number
& Using the correct schema markup.
This is more than just a local seo tactic, it goes in part with your user experience as well so it’s easier for them to contact the business.
What is Schema markup?
It’s code that is used on the backend to help classify information on your site. There’s specific types of schema markups for local businesses.
https://schema.org/LocalBusiness
How should you use the schema markup on your site?
Think about how your GBP is set up. You want the schema markup to be on the same page that your GBP points to (?)
For single location businesses it would typically be the homepage.
For multi-location businesses, the schema markup will be on the individual location pages.
Your schema markup should show the local number and not your tracking number.
Using local numbers vs. Using call tracking numbers
Dynamic Number Inserstion (DNI): Javascript will sire once the page loads and change the phone number to a tracking number based on the traffic referral source. As long as your actual local number is the default number that’s coded into the page BEFORE the javascript fires, you’ll be ok.
If you’re instead using a Block Of Tracking Numbers: and you’ve dedicated one number to your website, you’ll still want to show your local number somewhere on the page.
What should you include in your content?
Your content should be about the business and the local area. It has to be relevant and useful. There needs to be a page per concept, and that page has to be the best answer to the question a searcher is asking.
Since this is going to be pulled in by Googles Local algorithm, you don’t need to have the best answer on the internet, just the best answer in the area.
Content should be conversational. It should sound like something you’d say when face to face with a client.
Include reasons why you’re the better option.
Why should you be Optimizing Content for the Local algorithm?
Optimizing the content on your page allows Google to understand exactly what the page is about so you’re more likely to show up better in search results.
What elements need to be optimized to make sure you’re using the same keyword phrase in each element?
Title Tag: it’s the most weighted SEO element on the page. It’s the text that shows in the tab above the URL in your browser, and it’s also what usually populates your blue link when you show up on search results. Make sure that you’re using the keyword phrase that relates to that page concept and include your location keyword phrase.
Don’t bother putting the business name first since it’s unique to your business. The business name will always rank #1.
H1 heading: is the second most important SEO element on the page. It’s the big thick headline above your text area. You should only have one H1 on your page. Is using subheadings, make sure you use H2s or H3s. Use the same keyword phrase used in your title tag and include your location keyword phrase as well. H1s should be short and to the point and conversational.
Content: keep to yoast format
Img alt text: tells Google how your image is related to your content. should include your keyword and location keyword phrases
URL: keep to yoast format.
Meta description: keep to yoast format.
Blog: keep to yoast format. Blog content is totally different from the main sites content. Primary menu pages on your site are sales focused. Blog content is more informational and functions for discovery purposes and allows more localized content.
If you only write about what you sell then the content is only going to show in search results for the narrow portion of the local audience who’s looking to buy from you right now. If you expand and share useful local information, your content is relevant to a wider audience. This wider audience might not buy from you as quickly but when they are ready they will most likely buy from you because they already know you.
if you update your URLs, what is it important to also do?
When you update your URLs you also need to update any internal links as well.
Most platforms will automatically update menu links, but it’s important to update any contextual or image links in your site as well. You’ll also want to check for any external links pointed to the pages you’re changing. If you’ve got an inbound link pointed to a page and you change the URL, you lose the value of the link, since it will be pointing to a page that doesn’t exist. You’ll need to set up 301 redirects to keep the value of those links.
Why is it important to have a blog?
Having a blog allows you to add more localized content to your website and share information about the local area. The content that goes on your blog is totally different than main site content. Primary menu pages on your site are sales-focused pages meant to drive revenue. Blog content is more informational. You’re an expert in your vertical, and have tons of knowledge you can share with the local community. Having a blog allows you to share useful information that doesn’t necessarily fit in the primary menu structure of your site. Boiling down to a simple concept, your main site is about sales and your blog is about discovery.
