What is Local SEO? - bright local

Question 1

When a user enters a search query, what does Google do?

Answer 1

Google is going to try to assess the intent of the query and choose the right algorithm to return the search results.

Google uses its local algorithm whenever a search query has local intent.

Question 2

How do you know if you need Local SEO?

Answer 2

Plug in a few of your keywords into Google. If the results show a map pack then that shows Google has assessed local intent to that search.

Also, if the business is a physical location that provides face to face services or service areas then that business would need local seo.

Question 3

Local SEO isn’t only focused on the map pack. Where else does the local algorithm serve search results?

Answer 3

If you click “view all” at the bottom of the map pack, you’ll be taken to the Local Finder page which goes beyond the top 3 search results.

Results in Google Maps are also powered by the local algorithm.

Organic results below the map pack are also localized and powered by the local algorithm.

Question 4

How is the radius between different verticals and cities vary?

Answer 4

Typically, the more concentrated the competition, the smaller the search radius will be.

Question 5

What is Local SEO?

Answer 5

Local SEO is a search engine optimization (SEO) strategy that helps your business be more visible in local search results on Google.