P1 SOCIAL INFLUENCE Flashcards

(36 cards)

1
Q

Asch!!
1. How many men were tested?
2. How many critical trials?
3. Overall conformity %?
4.What % conformed at least once?

A
  1. 123 American men
  2. 12 out of 18
  3. 36.8%
  4. 25% (75% never conformed)
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2
Q

What 3 variables did Asch investigate after his baseline study?

A
  1. Group size
  2. Unanimity
  3. Task difficulty
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3
Q

Why does an increase in task difficulty increase conformity?

A

Informational social influence

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4
Q

What are the 3 types of conformity?

A
  1. Compliance
  2. Internalisation
  3. Identification
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5
Q

What are the 2 explanations of conformity?

A
  1. Informational social influence
  2. Normative social influence
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6
Q

Whose study supports NSI as an explanation of conformity?

A

Asch

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7
Q

Name 2 potential limitations of Asch’s studies?

A
  • Artificial situation & task
  • Gender & Culture bias
  • Ethical issues
  • Lacks temporal validity = child of the times
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8
Q

Whose study on ‘easy’ and ‘hard’ maths problems supports the concepts of ‘task difficulty’ and ‘ISI’?

A

Lucas et al (2006)

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9
Q

How were Zimbardos participants deindividuated?

A

Through the use of uniforms

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10
Q

What did Zimbardo control before his SPE to increase the validity of his findings?

A

Only chose emotionally stable participants to take part and these were then randomly assigned roles = rules out results being affected by individual participant variables

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11
Q

Name a criticism of Zimbardo’s SPE?

A
  • Ethics
  • Lack of realism eg ‘Cool Hand Luke’ comment from a guard suggests demand characteristics
  • Exaggerates conformity to social roles = 2/3 of guards were not brutal
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12
Q

Milgram!!!
1. Who were the participants?
2. What task were the learners asked to do?
3. What % went to both 300V and all the way to 450V
4. Before the study what % of participants did Milgram expect to go to 450V?

A
  1. 40 American men (aged 20-50)
  2. Memory task = remembering pairs of words
  3. 100%; 65%
  4. less than 3%
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13
Q

Sheridan & King’s ‘electric shock’ study on which animal supports Milgram’s findings on obedience?

A

Puppies

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14
Q

Why does Gina Perry (2013) suggest Milgram’s study has low internal validity?

A

She listened to the Milgram tapes and found only 50% participants thought the shocks were real. Of these 2/3 were disobedient (didn’t go all the way)

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15
Q

What 3 situational variables did Milgram investigate?

A
  1. Proximity
  2. Uniform
    3 Location
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16
Q

Milgram: What % obeyed???
1. In a rundown office block?
2. Touch proximity variation?
3. Remote instruction from experimenter?
4. Confederate as experimenter in everyday clothes?

A
  1. 47.5%
  2. 30%
  3. 20.5%
  4. 20%
17
Q

What does Mandel (1998) say is the danger of Milgram’s situational explanation?

A

Provides an ‘alibi’ for those committing evil behaviour

18
Q

Bickman’s (1974) New York field experiment supports Milgram’s situational ‘uniform’ explanation. What 3 outfits did he use?

A
  1. Jacket & tie
  2. A Milkman
  3. A security guard
19
Q

What are 2 situational explanations of obedience?

A
  1. Agentic state
  2. Legitimacy of authority
20
Q

Milgram said that ‘B…………..’ factors keep a person in an agentic state?

21
Q

Which real world crime seems to support the legitimate authority explanation?

A

Mai Lai massacre

22
Q

Why does the actions of Police Battalion 101 in the 2nd world war dispute agentic state theory?

A

They shot civilians in Poland despite being offered other duties. They acted autonomously.

23
Q

What did Rank & Jacobsen (1977) find out about the agentic state?

A

16/18 hospital nurses disobeyed orders from a doctor to give excessive drugs to patients = refutes agentic shift

24
Q

Adorno????
1. Who do AP individuals show contempt for?
2. How does an AP individual think?
3. Name 2 types of parenting that causes AP’s?
4. AP children displace their anger through what process?

A
  1. Those of inferior social status
  2. Rigid cognitive style / black or white thinking
  3. Overly strict parents / Use of conditional love
  4. Scapegoating
25
Which topic am I? - Flawed evidence = response bias - Political bias = ignores left wing authoritarianism - Ignores social factors
Adorno's AP explanation (dispostional)
26
What are 2 explanations of resistance to social influence?
1. Social support (allies) 2. Locus of control
27
What % of Milgram's participants obeyed when they had a disobedient confederate (ally) with them?
10%
28
Why does Rotter (1982) suggest LOC may not be the most important factor in resisting social influence?
Only seems to affect behaviour in NEW situations.
29
What real life 8 week programme studied by Albrecht (2006) seems to support the social support explanation of resistance to social influence
Teen Fresh Start USA = those with 'older buddies' less likely to smoke
30
What are the 3 main processes in minority influence?
1. Consistency 2. Commitment 3. Flexibility
31
The process of social change from a minority to majority view gathering pace is known as......?
The snowball effect
32
Moscovici (1969)????? 1. How many confederates were in the groups of 6? 2. How many slides were blue out of 36? 3. What % of participants said the slides were green? 4. What % said green in the 'inconsistent' minority condition? 5. What % said green when there were no confederates?
1. 2 2. 36 3. 8.42% 4. 1.25% 5. 0.25%
33
Which process of social change does Moscovici's study provide support for?
Consistency
34
What methodology criticism can you make about Moscovici's study?
Artificial task = lacks ecological validity
35
Which is minority influence more effective at influencing = PUBLIC or PRIVATE conformity????
PRIVATE
36
What are the 6 stages of social change?
1. Draws attention 2. Consistent, committed & flexible 3. Leads to deeper processing 4. The augmentation principle 5. Snowball effect 6. Social cryptoamnesia