PACE labelling NEW additional reading week/lecture 2 (Chen, 2023)

Question 1

What do PACE labels do?

Answer 1

• PACE labels reduce willingness to choose unhealthy food
  
  • Increase selection and consumption of healthy food
  • Enhance intention to exercise and promote exercise behaviours

Question 2

what is the cognitive mechanism of PACE labels?

Answer 2

single model with 2 pathways

Question 3

2 pathways to PACE labelling model

Answer 3

1. PACE label-mental simulation-emotion-behaviour pathway
   i. Pace label affects emotional response to food through spontaneous mental simulations of food consumption and exercise thereby affectign subsequent eating behaviour
   2. PACE label-mental simulation-health goal-behaviour pathway
   i. Pace label activates health goals through mental simulations and further affects subsequent eating behaviours and exercise behaviours