*packaging

Question 1

advantages of packaging

Answer 1

• can protect the product during transit
• can increase the shelf life of the product (particularly food items)
• can make the product attractive and encourage customers to buy
• can provide nutritional information and health guidance
• can inform the customer how to successfully use/install the product

Question 2

disadvantages of packaging

Answer 2

• distinctive packaging could be copied by own brands
• pressure to use environmentally friendly packaging may lead to higher costs
• if distinctive packaging is littered it could create a negative reputation (eg Starbucks cups on the street)
• government legislation may force you to put certain information on packaging which highlights how unhealthy the product is (eg traffic light indicators)