promotion

Question 1

BOGOF/2 for 1

Answer 1

buy one get one free. a customer purchases one product and receives another for free

Question 2

loyalty cards

Answer 2

a customer receives points/credit for making continued purchases (eg Boots Advantage Card)

Question 3

coupons

Answer 3

collectable vouchers which can be redeemed in store when purchasing a product

Question 4

discounts

Answer 4

reducing prices for a short period of time (e.g. 20% off sale)

Question 5

competitions

Answer 5

being entered into a draw to win a prize when making a purchase

Question 6

free gifts

Answer 6

a customer receives an extra item with their purchase (eg a free case when buying an iPhone)

Question 7

sponsorship

Answer 7

a business provides funding for an event/cause in return for publicity and media exposure (eg Coca Cola sponsoring olympics)

Question 8

product placement

Answer 8

a business pays for products to appear in films, TV shows or video games

Question 9

celebrity endorsement

Answer 9

a business pays a celebrity to publicly support/use their products/services (eg Gary Lineker for Walkers crisps)