page 1 Flashcards
(10 cards)
. List three examples of typical investor relations tactics other than the three financial reports
News release, Fact sheet, Annual meeting
8K
Report of issues that could substantially affect the company’s performance, typically due within four days of learning of the issue.
10Q
Quarterly report of the company’s financial performance. Due during the first three quarters of the year.
10K
Annual report of the company’s financial performance.
What is a communications audit?
A way to assess your organization’s communications, both internally and externally.
Is it the investor relations practitioners’ job to drive the stock price as high as possible? Yes or no and why or why not?
No, because you must be as accurate as possible in achieving a fair valuation to build trust. Overselling stock is a short-term strategy resulting in a lost of trust lost when the company does not perform to the expectations set.
During class, we discussed research that pointed to the importance of ___________ in encouraging people to invest or stay invested in a company.
Intangibles, such as trust and a CEO’s reputation. (Include all of this for full credit)
What is Sarbanes Oxley?
An act that was created to protect investors from fraudulent accounting activities.
What is Reg FD and explain who created it and why.
Reg FD stands for regulation fair disclosure. It is an SEC rule that is designed to prevent the selective disclosure of information.
Why is it a problem to treat ethics as compliance with the law?
The law only guards against the most egregious ethical violations.
