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1
Q

. List three examples of typical investor relations tactics other than the three financial reports

A

News release, Fact sheet, Annual meeting

2
Q

8K

A

Report of issues that could substantially affect the company’s performance, typically due within four days of learning of the issue.

3
Q

10Q

A

Quarterly report of the company’s financial performance. Due during the first three quarters of the year.

4
Q

10K

A

Annual report of the company’s financial performance.

5
Q

What is a communications audit?

A

A way to assess your organization’s communications, both internally and externally.

6
Q

Is it the investor relations practitioners’ job to drive the stock price as high as possible? Yes or no and why or why not?

A

No, because you must be as accurate as possible in achieving a fair valuation to build trust. Overselling stock is a short-term strategy resulting in a lost of trust lost when the company does not perform to the expectations set.

7
Q

During class, we discussed research that pointed to the importance of ___________ in encouraging people to invest or stay invested in a company.

A

Intangibles, such as trust and a CEO’s reputation. (Include all of this for full credit)

8
Q

What is Sarbanes Oxley?

A

An act that was created to protect investors from fraudulent accounting activities.

9
Q

What is Reg FD and explain who created it and why.

A

Reg FD stands for regulation fair disclosure. It is an SEC rule that is designed to prevent the selective disclosure of information.

10
Q

Why is it a problem to treat ethics as compliance with the law?

A

The law only guards against the most egregious ethical violations.