page 3 ( PR Plan Foundation)

Question 1

Goal

Answer 1

Start with a verb and keep the goal singular.

Question 2

Objective

Answer 2

Start with “to,” keep it singular, include measurement, include a deadline… Specify one key public.

Question 3

Strategies

Answer 3

Include traditional media, digital media and face-to-face communication if appropriate… Include outreach to the media, businesses, nonprofit organizations and customers/community members if appropriate.

Question 4

Tactics and Campaign Slogan

Answer 4

Traditional media, Digital media, face-to-face communication,