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Question 1

Why is it a problem to solely rely on employees’ ethics?

Answer 1

Not everyone has the same ethical standards and not everyone has been trained in ethical decision making.

Question 2

Give three ways of how an organization should approach ethics in the workplace

Answer 2

Define values and explain how they are applied at every level, Reward behavior that is consistent with values, Provide access to an expert for resolving tough cases

Question 3

List three strategies for motivating people who want to change but have low self-efficacy.

Answer 3

Focus on removing barriers, such as affordability, transportation and childcare… Use positive testimonials for inspiration… Use negative testimonials as a fear appeal

Question 4

List three strategies for motivating people who aren’t interested in your message.

Answer 4

Target your appeals to someone who does care and can approach the person… Use a strong fear appeal that includes real stories and vivid details… Use social proof to your advantage by showing people what others think is the right
thing to do.

Question 5

What are two practical applications of the commitment and consistency principle?

Answer 5

Ask people to commit to a behavior because they will be more likely to follow
through… If asking someone to commit to a behavior right away is too difficult, ask them to set a date for committing to the behavior.

Question 6

Let’s say that you are on the PR team for a disaster relief organization. Based on PR research, what should you ask the media to do when covering a story about a recent natural disaster to increase your donations?

Answer 6

Feature a member of your organization in the newscast… If a representative of your organization cannot appear, at least mention your
organization by name in the newscast